Trade Marketing Manager (Jersey City (New Jersey), NJ, US)

Our Company

Technogym is a world-leading brand in wellness and fitness, known for innovative solutions that inspire people to live healthier lifestyles. We are dedicated to excellence, not only in our products but also in the services we provide to our clients and partners. Known all over the world as "The Wellness Company", our goal is to help develop the philosophy of fitness and well-being and turn it into a true lifestyle. To do so, Technogym provides people with gym equipment of the highest quality, together with other services like content and programs. Technogym's outstanding fitness products are equally chosen by individuals for their home gym equipment, and by large organizations, professional sports teams, and medical centers for our unmatched quality and reliability. This is partly a direct result of the decades of experience gained as the official supplier to nine Olympic and Paralympic Games, from Sydney 2000 to Milano Cortina 2026. Anyone choosing Technogym is choosing to train on equipment that is designed for all types of users, from beginners to professional athletes.

Technogym inspires 70 million daily users to train using our innovative & engaging solutions for fitness, sport and health . Established in 1983, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. Move with us for a better world!

Your Role

We are looking for a results-driven, creative Trade Marketing Manager, who will be responsible for leading the execution of the go to market strategy for the Hospitality & Residential vertical. In this position the you will directly support the VP of Marketing and the overall team by ensuring the successful delivery of all integrated campaigns and marketing initiatives for North AmericaReporting directly to the VP of Marketing, North America, you will be responsible for managing all external brand communication efforts, crafting compelling content across digital platforms, social media, and traditional media to engage our target audience and enhance brand visibility across all verticals (B2B & B2C) . This position works out of our Jersey City offices and is on-site 5 days a week.

Your Impact

• Define and lead the 360 marketing strategy - establishing brand positioning, target audiences, and developing marketing plans across different channels and segments
• Ensure brand consistency across all trade materials and customer touchpoints
• Serve as the segment expert when applicable - translating market insights and customer needs into relevant, high-impact marketing
• Regularly track campaign performance and KPIs across multiple platforms to provide insight for future campaign development and strategies and optimize ROI
• Develop North America specific initiatives and tailor global campaigns to North American buyers and markets
• Implement digital marketing and e-commerce plans to support new product launches, market solutions, and service launches, increasing traffic, leads, and sales.

About You

What you should bring :

What We Offer :

Technogym is an Equal Opportunities Employer

Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.

Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!