Vice President - Marketing Strategy, Offers & Shopping

Vice President Of Marketing Strategy

Join us in Chase Offers & Shopping, where you will have the opportunity to shape the future of consumer marketing and redefine how customers experience our products. We are committed to delivering exceptional value and empowering our customers to make the most of their Chase experience. Be a part of a team that thrives on creativity, collaboration, and making an impact.

As a Vice President of Marketing Strategy within Offers & Shopping, you will play a pivotal role in shaping and advancing our long-term owned channel strategy, with a strong emphasis on email marketing. Leveraging your comprehensive understanding of the email marketing process and data, you will craft strategic recommendations that significantly enhance our business impact. Your expertise in creative and messaging strategies, integration of data and implementation of best practices will help drive results. By working closely with the product team to interpret signals and the execution team to implement strategies, you will ensure cohesive alignment and effective execution of campaigns. Leading a team of 2-3 direct reports, you will mentor and empower them to successfully execute the strategy and spearhead new campaign initiatives.

Job Responsibilities

• Lead the strategy for email and owned channel communications, overseeing a team to execute these strategies effectively.
• Develop and execute email marketing strategies with minimal oversight, ensuring alignment with our customer-centric approach that leverages all owned channels when applicable (email, banners, nudges, etc.).
• Analyze data to inform strategic recommendations and optimize email marketing efforts.
• Manage the end-to-end process from ideation to execution of new email campaigns.
• Craft compelling creative briefs and leverage insights to drive creative execution.
• Collaborate with product and execution teams to ensure strategic alignment and successful campaign delivery.
• Employ creative problem-solving skills to enhance marketing strategies and overcome challenges.
• Foster strong relationships across teams and proactively address cross-channel issues.
• Mentor and develop direct reports to effectively implement marketing strategies.

Required Qualifications, Capabilities and Skills

Preferred Qualifications, Capabilities and Skills