Director of Resource Development & Marketing

Director Of Resource Development & Marketing

We are actively seeking a highly motivated and dynamic individual to join our senior leadership team and serve as the Director of Resource Development & Marketing for the growing Boys & Girls Club of West Alabama (BGCWA) in Tuscaloosa, AL. This is an exciting opportunity to make a positive impact on kids' lives. Reporting to the CEO, the successful candidate will have the opportunity to lead and direct BGCWA fundraising and financial sustainability initiatives, as well as its marketing communication and awareness efforts. The role oversees setting the strategic direction for resource development and marketing, and then leads the execution of those strategies, ensuring identified objectives and KPIs are met relative to individual and corporate giving, corporate sponsorships, and donation tracking, grant procurement, as well as organization awareness and the promotion and production of Special Events.

You will be responsible for telling our story among prospective financial supporters and inspiring them to get behind our mission, as we work to ensure that area kids and teens achieve great futures through delivery of a safe and fun space, and creating an engaging Club experience. As a proof point, 54% of Club alumni have said the Club saved their life, so the impact you will have on these kids' and teens' lives is and will be life changing. The ambition for the organization is to increase this positive impact of BGCWA in the West Alabama area by increasing the number of youths served and improving the efficacy of programming.

Responsibilities

Resource Development

• Develop an annual Resource Development (RD) strategy and plan and execute the plan to meet and exceed objectives.
• Collaborate and participate in the development of the organization's annual budget and ensure the RD strategy and plan will meet or exceed budgeted goals.
• Ensure the RD strategy and plan includes the design and execution of programs to identify, cultivate and solicit gifts from major individual, corporate and foundation prospects, growing and diversifying the organization's donor base, as well as average funding levels from existing donors.
• Conduct donor analyses and mine donor database for trends and/or opportunities to help achieve funding objectives.
• Coordinate all donor and supporter correspondence, as well as develop and execute a communications and recognition strategy to cultivate and recognize donors while also respecting individual donor preferences.
• Alongside our Special Event Director, oversee the planning and execution of a calendar of Special Events designed to generate awareness and connection to the organization among stakeholders, while also ensuring BGCWA achieves or exceeds financial goals based on the prior year's event success, and continually analyzing existing events to identify opportunities to increase revenue without compromising event experience or integrity.
• Collaborate with other departments and the Board of Directors in identifying strategic partnerships or sponsorships with corporations and local businesses for the organization overall, specific Clubhouse(s), and/or Special Events.
• Lead and execute a grant application strategy, in collaboration with Grant Manager to achieve financial support objectives through grant funding.
• Ensure BGCWA meets its responsibilities under grant agreements and oversee timely and accurate submission of grant required reporting.
• Working with DO and Grant Manager, evaluate results of all grant funded programs, determine strategies for renewal, and identify new opportunities to support successful achievement of relevant programs and initiatives.
• Provide regular, timely, and complete reporting of RD initiatives and their status to the CEO and Board of Directors, presenting results and findings at Resource Development & Marketing Committee meetings and Board of Directors meetings.
• Lead the BGCWA Resource Development & Marketing Committee as the staff liaison from the organization.

Marketing

• Lead marketing team and all organizational efforts in maintaining a positive image of the BGCWA brand that builds confidence and trust with stakeholders and the public.
• Oversee the development and execution of an annual, comprehensive marketing and communications strategy and plan, and all associated brand elements and tactics (e.g. website, social media, e-communications, videos, etc.).
• Lead and oversee the proactive identification of story opportunities for earned media coverage, as well as any necessary public relations response circumstances, serving as a spokesperson for the organization in addition to the CEO.
• Represent the organization with donor and/or civic groups and seek opportunities to make presentations to help drive awareness for the organization, its programs, and its financial needs.

Administrative, Leadership, & People Management

• Maintain oversight and foster a culture of Continuous Quality Improvement (CQI) across the organization, especially within RD and Marketing departments.
• Manage all direct reports, support professional development, and ensure annual personal performance objectives are developed, tracked, and that results are accurately reflected in formal reviews.

Qualifications

• Four-year degree from accredited college or university in marketing, sales, non-profit management, or related field.
• A minimum of 5 years work experience in fundraising and gift acquisition and/or sales.
• Proven ability to raise significant sums of money and meet agreed upon financial targets.
• Demonstrated ability to manage budgets and control fundraising expenses.
• Demonstrated experience in leading and managing a department and team.
• Group leadership skills across cross-functional departments, and an understanding of group dynamics.
• Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy.
• Excellent written and verbal communication skills, able to communicate effectively with a diverse population, and represent BGCWA professionally to the community.
• Demonstrated organizational and project management abilities.
• Demonstrate the desire and willingness to think critically about opportunities for improvement.
• Proficient in use of computers, donor database systems, and MS Office Products.
• Previous work experience with youth-focused non-profit organizations, preferably in an after school or summer enrichment program.
• Knowledge of the West Alabama community is preferred

Most of the work time associated with this position is conducted in an office setting although remote access will be considered at times. Limited regional travel may be required from time-to-time. Must be able to maintain a high energy level and be comfortable performing multi-faceted projects in conjunction with day-to-day activities. Be able to work closely with others in a small office environment. Ability to lift supplies, materials, and collateral materials weighing up to 35 pounds as needed. Must have a valid driver's license and dependable transportation.

The information presented in this job description indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of this position.

Compensation & Benefits Base Salary Range: $55,000 $75,000 Generous vacation/sick time off, plus:

• 100% employer paid medical, dental, vision coverage, life insurance, AD&D*
• Monthly 401K employer contribution up to 3% match