Social Media Specialist

Company Description

For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!

Job Description

MasterBrand is looking for a collaborative, creative professional skilled at growing brand voice throughout social media channels. The Social Media Specialist will report directly to the Social Media Manager and work closely with a team of digital marketing specialists as well as stakeholders throughout the business to build social communities, develop social content strategy, ideate and execute campaigns, and manage paid social programs.

Responsibilities

Maintain and nurture our existing social channels

Drive channel strategy and thought leadership across social media channels

Collaborate with Marketing leaders and the Digital Marketing specialists to build a robust social calendar and to develop and maintain clear brand voice

Create engaging social content and leverage it to drive sales while building a social community; integrate and amplify content across all marketing platforms

Oversee both internal and external creative agencies

Post content

Develop, track, and review success metrics regularly to drive continuous optimization

Leverage data and insights to make strategic decisions, updates and improvements to existing campaigns and processes; optimize processes for greater scale

Lead community management to engage, grow, and support our customer community

Implement and optimize the current social strategy, reporting out weekly

Be the advocate for social throughout the company. Proactively educate stakeholders and lead competitive and social trend understanding for MasterBrand Cabinets.

Establish a program to help maximize ongoing SEO – to include elements such as posting cadence, content development and keyword targeting

Gather, write, review, and adapt marketing material for social media

Select appropriate supporting imagery from image library to supplement social media posts

Generate insight into community performance and provide recommendations for improvement - use creative thinking and initiative to analyze site performance metrics and make recommendations on content, site design or features to improve effectiveness of web content and / or applications

Monitor and engage in brand-related online conversations

Manage the execution of campaigns and tactics through cross-functional business and technical teams

Ability and willingness to learn MasterBrand's go-to-market strategy and brands

Willingness to understand brand objectives and translate them into strategic, creative digital approaches

Qualifications

Bachelor’s Degree in related field.

3+ years of social marketing experience for non-personal social media accounts.

Creative copywriting and strong command of language / grammar.

Experience with posting, monitoring, measuring performance, and building / nurturing community on the following platforms :

Facebook / Instagram

Pinterest

YouTube

Houzz

Sprout Social

Equal Employment Opportunity

MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability / handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Reasonable Accommodations

MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at staffing@masterbrand.com.

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