Associate, Social Media Specialist

Social Media Ops Specialist (Lilly)

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana, and we prioritize people first.

Who We Are

We are building a best-in-any-class Social Media Center of Excellence that enables Lilly to accelerate, reach, and scale across platforms with precision and agility. The Social Media CoE partners with brand teams, the in-house agency, and external media partners to deliver compliant, customer‑centric content that moves at the speed of culture.

What We’re Looking For

We’re seeking a diligent, dedicated

Social Media Ops Specialist

reporting to the Associate Director of Social Media Capabilities & Ops. This role thrives in fast‑paced environments, enjoys solving operational challenges, and has a passion for digital execution.

What You’ll Work On

Campaign Execution & Publishing

Partner with the In‑House Agency (IHA) and brand teams to traffic and route paid and organic social tactics via creative grids.

Use publishing tools (Sprinklr, Meta Ads Manager, LinkedIn Campaign Manager) to deploy content across platforms.

Implement campaigns in alignment with strategy, ensuring timely delivery and platform optimization.

Workflow & Process Optimization

Streamline trafficking workflows and complete creative grids efficiently using automation and AI‑driven tools.

Maintain project trackers, timelines, and status reports to keep teams aligned.

Develop and update SOPs, checklists, and training materials; support onboarding of agency partners.

Supervise corporate channel workflows, including asset handoffs and monitoring plans.

Cross Team Coordination

Serve as the point of contact for asset delivery to the media agency, ensuring files meet specifications and deadlines.

Collaborate with social strategists and in‑house agency to ensure content is produced on brief, on time and optimized for channel.

Liaise with internal collaborators (Legal, Privacy, Compliance, Brand) to secure approvals when needed.

Operational Excellence

Supervise and implement trafficking processes to improve efficiency and reduce errors.

Support the Associate Director of Capabilities & Ops in building standard methodologies, tools and workflows.

Partner with the Capabilities & Ops Manager to detail and share knowledge across the team.

Find opportunities to automate repetitive tasks and improve turnaround time using AI and workflow tools.

Quality Control & Governance

Conduct pre‑launch QA checks to confirm that content aligns with brand guidelines, regulatory requirements, and campaign objectives.

Verify campaign details (links, tracking codes, targeting specs) prior to handoff.

Flag and advance any content that may pose compliance risks.

Performance Analysis & Optimization

Analyze campaign performance and social metrics to identify trends and recommend improvements.

Collaborate with BI&A and media partners to translate insights into actionable workflow enhancements.

Support test‑and‑learn initiatives through content testing and performance analysis.

Basic Requirements

Bachelor’s Degree in Marketing, Communication, Digital Media, or a related field.

1‑3 years of experience in social media operations, marketing, or traffic project management.

Qualified applicants must be authorized to work in the United States on a full‑time basis. Lilly will not provide support for or sponsor work authorization and / or visas for this role.

Preferences

Agency or in‑house experience.

Experience in regulated industries (pharmaceutical, healthcare, financial services).

Comfort with creative grid management, including coordinating and delivering assets for media execution across platforms.

Familiarity with social analytics and content performance tools (Sprinklr, Meltwater, Hootsuite, or similar).

Strong analytical attitude with the ability to harness data and insights to advise decisions, optimize performance, and demonstrate business impact.

Exposure to omnichannel campaign coordination, ensuring social tactics align with broader digital and media strategies.

A meticulous executor who ensures all visual content aligns with brand guidelines, accessibility standards, and regulatory requirements.

A deep understanding of social media trends, platform algorithms, and audience engagement strategies.

Excellent communication and teamwork skills; comfortable coordinating across in‑house agency, strategy and external agency teams.

Strong organizational skills with the ability to manage multiple projects simultaneously.

Ability to communicate technical requirements to non‑technical partners.

Proficiency in project management tools (Asana, Workfront, or similar).

Attention to detail and a solutions‑oriented approach.

Basic understanding of paid media operations, including trafficking specs, targeting parameters, and campaign setup.

Technical proficiency in design software and tools (Adobe Suite).

Proven Experience with social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok) and basic ad specs.

Additional Information

Position Location : Indianapolis; remote work options may be considered. Relocation package provided.

Lilly is a proud EEO employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

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