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Senior Marketing Consultant

Senior Marketing Consultant

MediabistroCharlotte, NC, United States
26 days ago
Job type
  • Full-time
Job description

Overview

We are seeking a Senior Marketing Consultant to drive digital content execution and personalization strategy across enterprise platforms. This role requires advanced expertise with Adobe Experience Cloud, content management platforms, and accessibility standards , while strategically partnering with leadership to deliver impactful customer experiences.

Key Responsibilities

  • Lead and execute highly complex marketing initiatives with enterprise-wide impact
  • Develop and influence digital content strategies across CMS platforms (SDL Tridion, AEM, WordPress)
  • Build and manage personalization and multi-variant testing using Adobe Target or similar platforms
  • Partner with leadership to deliver long-term, scalable, and innovative marketing solutions
  • Conduct web accessibility testing and ensure compliance with WCAG standards
  • Provide technical guidance through advanced knowledge of HTML, CSS , and Adobe Experience tools (RTCDP, AEM, Target, CJA)
  • Consult with senior leaders on digital transformation initiatives to optimize customer engagement

Required Qualifications

  • 7+ years in Marketing, Digital Marketing, or Digital Platforms (mobile, web, or social media)
  • Advanced experience with content management platforms (SDL Tridion, WordPress, AEM)
  • Deep expertise in Adobe Target and personalization strategies
  • Strong understanding of accessibility standards and testing tools
  • Ability to read / interpret HTML and CSS for content troubleshooting
  • Familiarity with Adobe Experience Cloud tools (RTCDP, AEM, Target, CJA)

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