Senior Integrated Marketing Manager

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (For example : she / her, he / him, they / them, etc).

Bumble is seeking a Senior Integrated Marketing Manager to elevate Bumble's position as the leading relationships and social networking app in the U.S. Reporting to the Associate Director, U.S. Marketing this role is responsible for developing and executing innovative, integrated marketing campaigns that drive awareness, engagement, and user growth. You will be a key player in scaling Bumble's brand presence across the US through data-driven go-to-market strategies, culturally resonant activity, and compelling partnerships across media, influencer, and sports collaborations. We're looking for a culturally connected and strategically minded marketer who understands how to translate brand purpose into impactful, multi-channel storytelling that drives measurable results.

WHAT YOU WILL DO

• Develop and execute integrated marketing strategies that deliver against brand, growth, and engagement objectives - across paid, earned, owned, and influencer channels.
• Lead go-to-market channel planning for campaigns, cultural moments, and sports partnerships, from concept through execution, ensuring Bumble's voice is authentic and distinctive in every channel.
• Collaborate cross-functionally with internal teams like Creative, PR, Media, Growth as well as with other global integrated marketing teams to design holistic campaigns that drive key business metrics.
• Oversee media and influencer programs , partnering with agencies to identify, brief, and manage talent and media partners that align with Bumble's values and resonate with our audience.
• Manage agency relationships and external partners to ensure high-quality creative and execution across channels.
• Translate audience insights into actionable plans , leveraging consumer research, cultural trends, and performance data to continuously optimize campaigns.
• Track, analyze, and report on campaign performance , using data-driven insights to inform future initiatives and enhance ROI.
• Champion innovation by suggesting ways to improve activations, integrate into cultural moments to keep Bumble at the forefront of the marketing landscape.
• Support growth strategies for key US regions, adapting global plans to local nuances and sharing results to influence broader marketing best practices.

KEY SKILLS

ABOUT YOU

$107,000 - $132,000 a year

About Us

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI in Bumble Inc. Hiring

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