Senior Marketing Manager

About Us (un)Common Logic is a digital marketing agency founded in 2008 in Austin, Texas.

Our talented team of experts relentlessly pursues excellence in marketing performance and high-touch customer service.

We solve the hard problems in digital marketing by using data to (un)cover surprising details, then use human intelligence to leverage those insights into (un)common results.

Yes, we offer all the benefits, such as unlimited vacation, flex-start, health insurance, IRAs, etc., but that is not the reason to join our team.

While we are laid back and fun to be around, we are also committed to doing what it takes to deliver excellent performance.

You will get to work side-by-side with a team of folks who geek out on what they do and get excited when they drive great results for our clients.

The Austin-American Statesman has named us as one of their "Top Workplaces" ELEVEN years in a row, including 2025!

Roles & Requirements The Senior Marketing Manager leads all marketing efforts for our digital marketing agency.

This role focuses exclusively on promoting our brand — driving awareness, generating qualified inbound leads, strengthening our positioning, and showcasing our expertise across all channels.

This person will own the full marketing funnel, develop and execute campaigns, work closely with leadership, and manage external freelancers or contractors as needed.

There are no direct people-management responsibilities.

Key Responsibilities Marketing Strategy & Planning Build and execute the agency’s marketing strategy, calendar, and budget.

Set clear KPIs and optimize based on performance and industry trends.

Campaign Execution Lead all marketing channels :

• content, email (HubSpot), SEO, paid media, social, and events.
• Drive inbound demand and support sales with qualified leads.
• Monitor performance and maintain clean, actionable reporting.
• Content, Brand & Thought Leadership Produce high-quality content across formats and ensure a consistent brand voice.
• Partner with internal experts to create thought-leadership materials.
• Budget & Vendor Management Manage the marketing budget for maximum ROI.
• Oversee freelancers, contractors, and key marketing tools / vendors.
• Collaboration & Communication Align closely with sales and leadership on messaging and funnel health.
• Provide clear updates, insights, and strategic recommendations.
• Continuous Improvement Analyze KPIs and competitive insights to refine strategy.
• Ensure all tactics support lead generation, brand strength, and pipeline growth.

Here is what you need to get the job done :

Analytical capabilities – measure results from marketing campaigns, analyze for ROI and make adjustments Team player, collaborate positively and effectively with key stakeholders (sales, operations, etc.) A sense of humor Requirements

Check out our team video :