Business Development Manager - Whiskey Off Prem

Job Description :

Business Development Manager, Whiskey Off Premise

Location : New York, NY

About Diageo

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing needed for new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together!

A bout the role :

The Business Development (BD) Manager is the in-market category & brand expert that leads consumer & trade demand generation for our brands.

This role will promote the growth of Diageo brands, along with distributor / broker partners, customers, and consumers. This role is a blend of sales coordination, local marketing execution and category / brand representation - collaborating with our sales teams at Diageo and within our distributor teams.

The role works directly with the relevant Diageo brand and trade marketing personnel to develop and execute winning brand, customer, and portfolio plans tailored for their market.

This role is designed to be very visible and active in the market – spending a minimum of 70% of their working time with customers, distributor sales teams, marketing / activation agencies, event and sponsorship promoters, and local influencers.

This role relies heavily for success on effective collaboration with other Diageo sales and marketing teams - to ideate, create, budget for, and enable the operational readiness of their plans, allowing the successful candidates to focus on building an in-market reputation and track record of demand generation that translates into performance measured through sales depletions and share growth.

Role Responsibilities :

• Builds demand for our brands by locating, defining, and executing against the most important business / category opportunities in the market consistent with the category and brand plans developed for that market.
• Has a strong, trusted business relationship with the most important customers in their – market.

Strengthens that relationship by regularly engaging with those customers to find mutually beneficial opportunities for growth.

Diageo and third-party personnel – including the Diageo Academy learning agenda.

enhancements to the role and how it works and how it can better engage with internal and external

stakeholders.

Experience / skills required :

Preferred Experience, Skills and Education Requirements

landscape.

Flexible Working Statement :

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement :

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement :

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

Worker Type : Regular

Primary Location : Off Site New York

Additional Locations :

Job Posting Start Date :

2025-10-16

Salary Range : Minimum Salary :

$105600

Maximum Salary : $176000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits / perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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