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Product Manager, Content Engagement
Product Manager, Content EngagementAmerica's Test Kitchen • Boston, MA, US
Product Manager, Content Engagement

Product Manager, Content Engagement

America's Test Kitchen • Boston, MA, US
6 days ago
Job type
  • Full-time
Job description

Product Manager, Content Engagement

America's Test Kitchen (ATK) is seeking a customer-focused Product Manager, Content Engagement to help shape the future of how millions of home cooks engage with our digital content ecosystem, from recipes and video to equipment reviews and taste tests. In this role, you'll collaborate across Digital Content, Design, Engineering, Marketing, and Data to build and optimize engaging, intuitive, and inspiring content experiences across our web and mobile platforms. You'll bring together creativity, data, and product rigor to make our trusted test kitchen content easier to discover, enjoy, and return to every day.

Responsibilities

  • Lead the roadmap for how ATK's core content (recipes, reviews, taste tests, and videos) comes to life across our digital platforms.
  • Partner with design, engineering, and content strategy teams to create user experiences that deepen engagement, retention, and member satisfaction.
  • Translate audience insights, usage data, and business objectives into clear priorities and measurable outcomes that drive your team's success.
  • Drive discovery and experimentation , from concept validation and user research to prototype testing and iteration.
  • Write clear user stories and acceptance criteria ; ensure work is well-scoped, feasible, and aligned to user and business goals.
  • Partner with analytics to define and monitor key metrics , and use data to inform iterative improvements.
  • Stay ahead of trends in digital media, storytelling, and video to identify new opportunities for innovation.
  • Work closely with other PMs to ensure a cohesive experience across the ATK ecosystem, including Search & Discovery, Classes, and Membership.
  • Communicate progress, learnings, and results with clarity to stakeholders across the organization.

Skills Needed

  • Excellent communication and collaboration skills; able to partner with creative, technical, and business teams alike.
  • Strong analytical mindset and comfort using data to drive decisions, run experiments, and measure impact.
  • Solid understanding of user experience principles, content design, and interaction patterns for mobile and web.
  • Experience working with agile development teams, including backlog management, sprint planning, and iterative delivery.
  • Passion for crafting meaningful, consumer-facing content experiences that help users achieve their goals.
  • Ability to balance multiple workstreams and dependencies while staying focused on outcomes over output.
  • Comfort with ambiguity and making thoughtful trade-offs between user needs, business goals, and technical constraints.
  • Enthusiasm for food, storytelling, and learning, and a desire to make cooking more approachable, joyful, and rewarding for home cooks everywhere.

    • Qualifications

  • 5+ years of product management experience, ideally with a focus on consumer-facing digital products.
  • Experience building or optimizing content-driven experiences in media, publishing, or entertainment.
  • Experience building for mobile apps, responsive web design, and CMS / content management workflows.
  • Proven success collaborating effectively with cross-functional partners (engineering, design, editorial, marketing, data).
  • Bachelor's degree or equivalent practical experience.

    • This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

    America's Test Kitchen's Digital Product Management Team

    Our team is responsible for digital product development at America's Test Kitchen. We want to understand our customers inside and out, and help them utilize our digital platform to become better cooks. We value working collaboratively, asking for help when needed, saying yes to trying new things, helping one another succeed, and prioritizing our members in everything we do. Success requires trust and risk-taking, so we practice and seek radical candor from our teammates (+ have a lot of fun together and eat well!).

    About America's Test Kitchen

    The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen : The Next Generation), award-winning magazine (Cook's Illustrated) and limited-edition newsstand issues, cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques.

    Why America's Test Kitchen :

    We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes that's how innovation happens in our test kitchen, in our offices, and in life.

    We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

    We welcome your application.

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