Intern, Digital Marketing

JOB PURPOSE:

Chiesi USA, Inc is looking for an enthusiastic Digital Marketing Intern. In this collaborative, entry-level role, you will get a chance to learn important skills and gain professional experience by working on digital marketing projects. Our ideal intern candidate will have a solid understanding of Google Analytics and SEO best practices. Having social media expertise, especially in the area of influencer marketing is definitely a plus, as you will have the opportunity to lead an influencer campaign.

This internship will help you hone your digital marketing skills while immersing you into the central hub of a global marketing team. Ultimately, you will gain broad experience in digital marketing and should be prepared to enter any fast-paced work environment.

Applicants should be current students in a 4-year post-secondary program.

KEY RESPONSIBILITIES:

• Web Analytics: Use Google Analytics to track web metrics and report key findings to inform business decisions. Collect data from multiple sources and input into Power BI Assist with creating the Power BI Dashboard
• Search Engine Optimization: Assist with identification SEO improvements for multiple websites and work with agency to implement fixes. Analyze findings from SEMRush to identify and mitigate risks. Work on gaining quality backlinks to each site.
• Social Media: Assist with social media strategy and campaigns. Work specific contacts to help them develop a social media persona and presence. Assist with developing strategy and management of our own influencers on Tik Tok and/or Instagram.
• Website: Assist with website updates

REQUIREMENTS:

• A solid understanding of the following digital marketing platforms and techniques: Google Analytics Data Studio Search Engine Optimization Social Media Websites
• Passion for digital marketing and its best practices
• Excellent verbal and written communication skills
• Current enrollment in a related BS or Masters degree
• Photoshop and Graphic design skills a plus

KEY COMPETENCIES:

Attention to Detail – Is thorough when performing work; conscientious about attending to detail; few errors in work performed; uses logical thinking that is well organized and methodical.

Teamwork/Collaboration – Works toward common goals by supporting, encouraging, and sharing information with colleagues, both internal and external

Communication — Speaks, writes, listens, and presents information in a logical and articulate manner appropriate for the audience.