Senior Marketing Manager (Newark)

Work You Will Do :

Lead marketing for the Health Plans customer segment, shaping messaging, driving go-to-market strategy, and executing demand generation campaigns.

Define and refine messaging frameworks and positioning to strengthen the brand and value proposition with health plan buyers.

Develop and execute multi-channel go-to-market strategies that accelerate pipeline growth and revenue.

Identify and scale high-performing channels (email, paid media, webinars, SEO, events).

Lead the development and execution of integrated campaigns targeting payer accounts.

Build tailored assets (pitch decks, 1-pagers, case studies) that address the unique needs of health plans.

Collaborate with Strategic Accounts, Sales, and Product to ensure alignment on payer strategy and messaging.

Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation.

Serve as a subject matter expert on payer audiences, market trends, and competitive dynamics.

The Successful Candidate Will Possess :

Strong storytelling and communication skills.

Ability to lead cross-functional projects and influence across a matrixed organization.

A data-driven mindset with experience leveraging CRM and marketing platforms (Salesforce, Pardot, etc.).

Qualifications :

5+ years of B2B marketing experience in healthcare, ideally with health plans, payers, or health tech organizations.

Proven success in go-to-market strategy, campaign execution, and demand generation for healthcare audiences.

Preferred Knowledge :

Experience in payer marketing, health IT, or digital health startups.

Familiarity with diverse payer buyer personas.

A background in developing sales enablement and customer success materials.