Business Account Manager IV

Business Account Manager

The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP / MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual / quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation.

Coordinate with Customer Managers to develop and execute business plans

Build and manage strategic plans for respective retailers / wholesalers

Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats

Feed CM's w / planning analytics to support Cat / Line reviews, NI presentations, etc.

Effective trade fund management and visibility

Measure effectiveness of CM's

Align w / Insights lead and be guided by insights specific to Category / Brand, Consumer / Shopper, Channel / Retail dimensions

Work with syndicated / other data sources to both manage and inform strategic and tactical trade plans

Ad-hoc financial and data analysis, including pre / post event analysis

Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative

Attend Customer Sales Calls with the Customer Manager Team where appropriate

Develop and deliver content as part of the CROSSMARK Business Review process

Ensure Client's Plans are Built and maintained in CROSSVIEW and the Client's Trade Planning System

Bachelor's degree (B.A.) from a four-year university preferred; relevant experience may be considered in lieu of a degree.

Work experience in sales or marketing for a minimum of 7+ years with experience calling on highly complex regional / national chain customers.

Must have leadership, networking, relationship, sales strategy and planning, strategic thinking skills.

Excel, Power Point, working knowledge of Circana and syndicated data sources

Must have ability to effectively prioritize demands and follow through on commitments.

Certificates, Licenses, Registrations : None.

Supervisory Responsibility : No

Working Conditions : Office & Field Environments

Travel Requirements : Varies, 30%

Language Skills : English is the primary language skill; however, bilingual skills may be required based on business necessity.