Principal Event Marketing Manager

Overview

The Atlassian Global Events team drives customer engagement for the Atlassian brand and its portfolio of products. The team collaborates with sales, marketing, product and executive management teams to deliver Atlassian proprietary events and tentpole experiences. The purpose of these events is to increase brand awareness, drive business growth, build loyalty and educate attendees.

As a

Principal Event Marketing Manager, Internal Events

, you are experienced in producing B2B technology events ranging in size from 100-5,000+ attendees, for both internal and external audiences. You are passionate about digital and physical events that engage audiences, build community and drive business growth. You take a data-driven approach to event execution, with expertise in program ownership. You have experience building global event portfolio strategies and managing multiple event programs, overseeing event strategy, execution, and post-event analysis end-to-end. You will produce events that align with business objectives for customers and partners across various verticals, products, and priorities; including owning our sales kickoff event. You will manage vendor and venue partnerships, ensuring all stakeholders work together to provide seamless event experiences. You will conduct leadership reviews and post-event debriefs to refine our strategy, fostering strong relationships with partners. You may also take on workstream ownership across the portfolio, including content operations, event technology, and strategy development.

We’re looking for a great communicator who can understand complex issues, anticipate challenges, solve problems, and support peers across the execution of the Global Events portfolio.

Responsibilities

Core Responsibilities

Lead program management and localization strategies for events you oversee, including Sales Kickoff

Collaborate with senior and executive leadership to define event objectives, target audiences, and desired outcomes

Lead and develop event strategies and experiences with key stakeholders to align with product roadmaps, messaging pillars, business priorities and executive vision

Clearly communicate objectives, project status and updates to team members and stakeholders

Directly manage and inspire internal and external cross-functional teams who support customer-facing event programs

Understand customer needs and how in-person and digital events can deliver against those needs to achieve business objectives for internal and external audiences

Leverage data to build insights and strategies; expert in event measurement and ROI tracking

Design event experiences that engage, educate, and entertain attendees while reflecting the company's values

Implement feedback mechanisms to continuously improve attendee experience and incorporate insights into future events

Address issues during events with quick and effective resolutions

Demonstrated contract negotiation skills and experience

Design and build operational structures and processes to ensure efficient teamwork across global cross-functional teams

Continually align and evolve event program strategies to business needs, maintaining processes, guidelines and standards

Manage best-in-class agency partners to create pioneering experiences

Manage complex event budgets including monetization, funding models, revenue modeling, risk mitigations, attrition and forecasting; reconcile invoices for timely closeout

Deliver clear ROI storytelling for events

Proactive problem solver who thrives in a fast-paced environment

Expected Results

Flawless execution and alignment of attendees’ key priorities with metrics

Strong working relationships and teamwork

Effective management of suppliers / global partners

Exceptional operational efficiency

Qualifications

10+ years of experience in event marketing roles with a brand side, SaaS experience a plus

5+ years experience with a high-growth enterprise technology company / client

Excellent written and presentation skills for senior / executive audiences

Direct experience producing various-sized event programs with strong attention to detail

Experience in event marketing domains including execution, content, tech, production and audience acquisition

Experience managing complex event strategies and portfolio strategies

Compensation

At Atlassian, compensation programs are designed to be equitable and competitive. The base pay ranges by geographic zone for new hires in the United States : Zone A : $156,600 - $204,450; Zone B : $141,300 - $184,475; Zone C : $130,500 - $170,375. This role may be eligible for benefits, bonuses, commissions, and equity. Visit go.atlassian.com / payzones for more information and confirm your zone with your recruiter.

Benefits & Perks

Atlassian offers a wide range of perks and benefits to support you, your family and community involvement. Our offerings include health and wellbeing resources, paid volunteer days, and more. For details, visit go.atlassian.com / perksandbenefits.

About Atlassian

At Atlassian, our goal is to unleash the potential of every team. We design software to help teams collaborate and achieve what may seem impossible alone. We are committed to a diverse and inclusive culture and comply with EEO guidelines. Accommodations or adjustments are available at any stage of the recruitment process. For more about our culture and hiring process, visit go.atlassian.com / crh.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Software Development

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