Product Manager - Growth

Product Manager - Growth

The company is Birdy Grey, a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person's life : their wedding.

Founded in 2017 by best friends Grace Lee and Monica Ashauer, Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

The position is Growth Product Manager, reporting to the Director of Product Management. The location is US - Remote. Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.

Birdy Grey is looking for a Growth Product Manager who is passionate about advocating for the customer, has excellent product instincts, and a passion for data, consumer insights, and experimentation. This Growth Product Manager will be focused on optimizing and evolving our DTC experience across multiple customer segments and user journeys. This is a highly cross-functional role and necessitates the ability to partner across Engineering, Product Design, Site Merchandising, Web Operations, Creative, Marketing, Data, Operations, Strategy, and Finance.

Scope of responsibilities include :

• Collaborate with partners and stakeholders to develop, plan, and execute against the growth product vision, strategy, and roadmap. Champion a test-and-learn culture.
• Own, drive, and monitor digital growth KPIs, using data-driven insights to validate, test, and iterate on opportunities to improve conversion, revenue, and marketing efficiency.
• Create detailed & well-scoped product requirements, identify dependencies, and align roadmaps.
• Manage inbound requests; prioritize the product backlog and experiment calendar.
• In partnership with engineering leadership, facilitate agile ceremonies and align on sprints.
• In partnership with product design & engineering, manage the quality assurance (QA) process for new features and experiments.
• Communicate progress, results, and learnings to key stakeholders, including executive leadership.
• Manage relationships with relevant SaaS partners / vendors.

The right candidate has qualifications and personal attributes including :

Nice to haves include :