Product Marketing Manager

Job Description

Job Description

Clear Capital is a national real estate analytics, data solutions and valuation technology company. We are looking for a high-impact Product Marketing Manager with 5-10 years of experience in B2B product marketing, preferably within the SaaS, FinTech, or Data / Analytics space. This person will be the critical link between Product Development, Marketing, and Sales, responsible for simplifying technical complexity into compelling, market-ready value propositions and sales enablement tools. The ideal candidate will deeply understand our target audience and the competitive landscape.

What You Will Work On

• Go-to-Market (GTM) Strategy & Execution :
• Lead the planning and execution of all product launches (new products, features, updates), including defining GTM strategies, messaging, positioning, and target audiences.
• Develop clear, differentiated product positioning and messaging that articulates the unique value of our products to specific B2B personas.
• Communicate marketing strategy and plans to Marketing, Sales, and Customer Success teams; brief teams on product introduction and launch strategies.
• Conduct market, competitive, and customer research to deeply understand customer pain points, buying drivers, and competitive offerings, using these insights to influence product strategy.
• Sales Enablement & Content :
• Create a full suite of highly effective sales enablement tools including sales decks, battlecards, product guides, demos, and internal training materials that equip the Sales team to successfully sell our offerings.
• Partner with Content Marketing to produce content (e.g., website copy, white papers, case studies, videos) that highlights product benefits and industry use cases.
• Design and execute product demonstrations that clearly showcase the ROI and functional superiority of our technology.
• Train the Sales and Customer Success teams on the problems our products solve for our buyers and users, and the value for each market segment and persona.
• Audience & Market Intelligence :
• Act as the voice of the customer internally, collecting feedback and synthesizing market needs to inform the Product Management roadmap.
• Monitor industry trends, competitive movements, pricing, and technological shifts (like AI / LLM adoption) to ensure our product messaging remains timely and relevant.
• Track and analyze the success metrics for product adoption, usage, and revenue contribution to measure GTM effectiveness.
• Assess the effectiveness of the marketing message and programs that support our products on an ongoing basis, and suggest changes.

Who We Are Looking For

What You Can Expect

What We Value

About Us

Clear Capital is a national real estate analytics, data solutions and valuation technology company with a simple purpose : to build confidence in real estate decisions to strengthen communities and improve lives. Our goal is to provide customers with a complete understanding of nearly every U.S. property through our AI-driven analytics, data solutions, valuation services and automated appraisal review platforms. Our commitment to excellence - wherever it leads, whatever it takes® - is embodied by our team members across our brands and has remained steadfast in this pursuit since our first order in 2001.

Clear Capital is an equal-opportunity employer.

To all recruitment agencies : Clear Capital does not accept agency resumes. Please do not forward resumes to our jobs alias, Clear Capital employees, or any other company location. Clear Capital is not responsible for any fees related to unsolicited resumes.