Marketing Automation Email Specialist

Posting Details

Posting Details

Job Title

Marketing Automation Email Specialist

Department

DL ONLINE COURSE DEVELOPMENT

Position Number

FP052A

Location

Remote

Job Summary

The Marketing Automation Email Specialist is detail-oriented and technically skilled in Salesforce Marketing Cloud and able to support the hands-on development, deployment, and maintenance of email campaigns and automations. The Specialist is a tactical executor with deep knowledge of the SFMC platform, coding for email, and data-driven personalization. The Specialist plays a key role in transforming campaign requirements into functional, high-performing emails and journeys within SFMC.

Position Type

FullTime

Type of Recruitment

General Public

Minimum Qualifications

Master's degree in Marketing, Technology, or a related field of study required. Or a bachelor's degree in Marketing, Technology or other related field of study with related work experience equivalent to a master's degree in the proceeding fields

Working HTML / CSS knowledge for email development; familiarity with AMPscript and dynamic content techniques.

Basic ability to write and modify SQL queries for audience segmentation.

Working knowledge of conducting QA and testing across devices and platforms (e.g., Litmus, Email on Acid).

Understanding of deliverability, list management, and email compliance practices.

Demonstrated ability to provide excellent internal customer service, effectively translating stakeholder requirements into successful SFMC email campaigns and providing ongoing technical support and troubleshooting.

Proficient in designing and developing email communications within Salesforce Marketing Cloud that adhere to current accessibility standards, ensuring content is usable by individuals with disabilities.

Attention to detail for basic proofreading of email content (e.g., grammar, spelling, punctuation, style consistency) and light professional writing skills.

Working experience in Salesforce Marketing Cloud (Email Studio, Content Builder, Automation Studio, Journey Builder).

Preferred Qualifications

Salesforce Marketing Cloud Email Specialist certification.

Exposure to Einstein, API usage, and custom preference centers.

Basic familiarity with project management or ticketing systems (e.g., Jira, Asana, Monday).

Ability to follow structured workflows and versioning practices in collaborative environments.

Conditions of Employment

This is a remote position, requiring a traditional 40-hour work week. Computer equipment will be supplied; high speed internet is the responsibility of the employee.

The equipment provided to staff with approved telework agreements enables them to deliver vital services to University faculty, staff, and students from remote locations. Many of our operations can and should continue as usual, even when the main physical campus is closed. Therefore, all Division of Transformation & Technology employees with an approved telework agreement are generally expected to work during official University closures.

Job Open Date

09 / 29 / 2025

Open Until Filled

Yes

Application Review Date

10 / 06 / 2025

Job Close Date

Special Instructions to Applicants / Additional Materials Required

Please include a cover letter and a resume with your completed application.

Criminal Background Check

The final candidate is required to complete a criminal history check.

Department Information

Equity Statement

It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply.

Reasonable Accommodation Request

If you are an individual with a disability and require reasonable accommodation, please contact the Division of Talent Management and Culture at (757)683-3141.

Pay Transparency Nondiscrimination Provision

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or © consistent with contractor's legal duty to furnish information.

ODU Statement

Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia's economy.