Field Marketing Manager

Job Description

Job Description

US Regional Marketing Manager

About the Role

We are looking for a highly skilled Regional Marketing Manager for our US Medium Enterprise business to support and drive implementation of our marketing strategy. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with Marketing, Sales and extended teams including Solution Consulting, Revenue Operations, Value Management, Corporate Sales Development, and Partner Alliances.

As Regional Marketing Manager, you will play a pivotal role in executing a high-impact marketing strategy that generates demand, expands our community, and positions Workday as a leader in the market.

The Regional Marketing Manager will be responsible for supporting pipeline development and acceleration of prospective and existing customer accounts through marketing campaigns and programs – aligning brand, demand and customer advocacy with regional sales priorities

Responsibilities :

In this role, you will :

• Work closely with the Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities
• Clearly communicate the marketing strategy, plans, goals, and outcomes to all collaborators, as well as internal cross-functional teams
• Implement and optimize integrated marketing programs to develop and accelerate pipeline
• Deliver end-to-end program management and tactics from initial planning to follow up, including vendor management, program promotion and sales enablement
• Leverage data and analytics to measure campaign performance, to optimize strategies and report on ROI
• Arrange and execute digital and in-person events to engage with target audiences and promote our thought leadership, products and solutions
• Ensure all marketing campaigns are delivered on time and within budget
• Lead PO process and vendor management

Requirements :

Basic Qualifications :

Other qualifications :

Compensation :

Req# 2106