Senior Brand Manager - Simply Juice

Overview

Join The Coca‑Cola Company, a global enterprise that has been shaping and innovating the beverage industry since 1886. Be part of a team that creates inspiring brand strategies and owns the refreshment experience for millions. We are seeking a dynamic Senior Brand Manager to lead the Simply® Juice brand portfolio with creativity, innovation, and passion for consumer‑centered strategies. This role offers the unique opportunity to drive impactful brand initiatives while collaborating across functional teams to ensure success in a pivotal category of the marketplace.

What You’ll Do

What You’ll Do :

As a Senior Brand Manager, you'll play a key role in defining, growing, and protecting the Simply Juice brand. You'll partner with key stakeholders across the organization, including agency partners, innovation teams, customer teams, R&D, and commercial leadership, to achieve strategic brand goals. Specific responsibilities will include :

Strategic Brand Planning : Craft and define short- and long-term business plans that identify brand objectives, align with broader organizational priorities, and drive market performance.

Marketing Excellence : Develop integrated marketing plans to support strategic business initiatives, ensuring campaigns resonate with the target audience.

Consumer Insights : Leverage consumer research tools (e.g., Nielsen, IRI, Bases) and behavioral analytics to tap into unmet opportunities and guide decision‑making.

Portfolio Strategy Development : Establish brand positioning across offerings to maximize market potential, competitive advantage, and consumer engagement.

Cross‑Function Collaboration : Partner with operating units, bottling system teams, agencies, and technical functions to ensure consistent alignment and execution of brand initiatives.

Creative Development : Lead the creation and management of agency briefs while evaluating creative concepts for alignment, impact, and execution.

Performance & Growth Analysis : Conduct regular business reviews, analyze market trends, and assess key initiatives that drive measurable brand growth.

Budget Impact Management : Recommend investment allocation strategies that optimize marketing budgets and brand performance.

Leadership & Influence : Inspire and manage agency partnerships while influencing internal teams toward shared business priorities.

Thought Leadership : Share insights and recommendations with divisional managers and leadership regarding brand trajectory, innovation pipelines, and emerging trends.

Qualifications & Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.

5-7+ years of proven experience in brand management, ideally within FMCG (Fast‑Moving Consumer Goods).

Proficiency with quantitative consumer research tools (e.g., Nielsen, IRI, Bases) and a strong aptitude for leveraging insights to drive decision‑making.

Savvy in brand positioning development and media strategy.

Ability to evaluate creative concepts with a focus on consumer‑centric outcomes, strategic alignment, and business goals.

Excellent collaboration skills to work effectively with cross‑functional teams and external agencies.

Strong business acumen and analytical abilities for ongoing evaluation of brand‑building opportunities and growth potential.

Passion for innovation, coupled with a drive to influence consumer behavior and brand equity.

What We Can Offer You

Global Exposure : Opportunity to collaborate with world‑class marketing professionals and global technology leaders across Coca‑Cola’s extensive network of 200+ iconic brands.

Career Growth : Build your professional skills through challenging projects and initiatives that foster development in brand strategy and leadership excellence.

Innovative Work Environment : Contribute to industry‑leading frameworks and processes that redefine brand‑building in the competitive beverage industry.

Impactful Contributions : Drive Simply Juice’s growth strategy and refresh the world with creative solutions that connect deeply with consumers around the globe.

Leadership Culture

At The Coca‑Cola Company, our leadership culture fosters collaboration, bold innovation, and meaningful work that enhances both personal and professional growth. If you are driven by strategic excellence and inspired to create, we want to hear from you.

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