Director, Performance Marketing

About the role :

Were looking for a strategic analytical and creative Director of Performance Marketing to lead Samsaras global paid media programs across search paid social and account-based advertising (ABM). In this role youll set the strategy scale execution and ensure measurable impact across pipeline creation expansion and revenue efficiency.

Youll lead a team of channel experts and partner closely with Demand Generation Sales Marketing Ops Product Marketing and Brand to drive growth across multiple customer segments and regions. The right candidate brings a balance of strategic thinking and ability to dive into execution details thrives in experimentation-driven environments and is motivated by driving impact from awareness through closed-won.

This is a remote position open to candidates residing in the US. Relocation assistance will not be provided for this role.

In this role you will :

• Lead Samsaras paid acquisition and expansion strategy across search ads (Google Bing) paid social (LinkedIn Meta Youtube) ABM advertising (6sense RollWorks programmatic platforms) Referral Affiliate experimental channels.
• Define channel objectives budget allocation and ROI targets that align with company growth goals.
• Develop a full-funnel approach to drive awareness pipeline generation and account expansion.
• Partner closely with Sales PMM Demand Generation and Marketing Ops to align targeting messaging and lead flow.
• Build and manage a high-performing team of channel specialists and vendors.
• Implement experimentation frameworks for creative testing bidding and audience segmentation to maximize performance.
• Lead analytics and measurement connecting paid media investment to other growth channels as well as pipeline ARR and ROI metrics.
• Collaborate with Creative teams to deliver compelling high-performing assets for every stage of the funnel.
• Evaluate new channels and technologies (e.g. AI workflows connected TV podcast ads) to expand reach and efficiency.
• Champion role model and embed Samsaras cultural principles (Focus on Customer Success Build for the Long Term Adopt a Growth Mindset Be Inclusive Win as a Team) as we scale globally and across new offices.
• Hire develop and lead an inclusive engaged and high performing team.

Minimum requirements for the role :

Deep platform expertise with Google Ads LinkedIn Ads Meta Ads and ABM platforms such as 6sense or RollWorks. Experience with Reddit Podcast ads CTV and content syndication is a plus.

An ideal candidate also has :

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1