Head of US Marketing

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Company Overview

Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for myotonic dystrophy type 1 (DM1) and Duchenne muscular dystrophy (DMD), and preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease. At Dyne, we are on a mission to deliver functional improvement for individuals, families and communities. Learn more and follow us on X, and Facebook.

Company Overview

Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for myotonic dystrophy type 1 (DM1) and Duchenne muscular dystrophy (DMD), and preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease. At Dyne, we are on a mission to deliver functional improvement for individuals, families and communities. Learn more and follow us on X, and Facebook.

Role Summary

The Head of US Marketing is an experienced and hands-on leader who defines US brand strategy across HCP and Patient communities in neuromuscular disease. This will require strong engagement and leadership of US teams to ensure effective and aligned cross-functional implementation of brand strategy, as well as strategic planning capabilities to ensure flawless execution and a successful launch of our products for DMD and DM1.

As part of a high performing team, this role seamlessly collaborates cross functionally to deliver a one Dyne approach, including close collaboration with Field roles, Medical Affairs, Patient Services, Advocacy, and Market Access to ensure cohesive and aligned go-to-market strategies and successful execution. This is a unique opportunity for an exceptional marketer, strategic thinker, and commercial leader to play a key role on the US leadership team.

This role is based in Waltham, MA.

Primary Responsibilities

Marketing

• Developing differentiated marketing strategies including digital and omnichannel engagement tactics for the US; developing and implementing initial brand plans
• Leading the development and execution of integrated cross functional brand plans in strong partnership with above market team
• Coordinating with the US Marketing Team on tactics with global reach, including Congresses, KOL engagement, Education, Awareness, and digital initiatives
• Working in partnership with Medical Affairs on the development of initiatives to build HCP-level brand advocacy & brand adoption
• Ensuring integration of Patient Advocacy across all relevant US deliverables, programs, and activities
• Drive innovation in commercial strategy and tactics to build brand awareness, excitement, and intent to prescribe while ensuring superior execution of market development efforts
• Working closely with Insights & Analytics to support any message testing, market research, and insight generation – instilling a metrics driven mindset and strong focus on executional discipline including constant monitoring of impact on prescription behavior and other KPIs
• Working closely with legal to champion the compliance interface for commercial, ensuring appropriate governance, tracking and signoffs are in place for all commercial activities and materials (with support from cross-functional partners)
• Support definition, and achievement, targets, KPIs, and metrics including for HCP adoption, advocacy, and advocacy mobilization

Launch Planning

Leadership

Education, Knowledge & Skill Requirements

The successful candidate should be a dynamic individual with proven abilities as a biopharma commercial leader. S / he will have led successful product launches, driven revenue growth, have a strong reputation for excellent cross-functional collaboration and possess the following :

The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.

This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned. All Employees are expected to adhere to all company policies and act as a role model for company values.

Dyne Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Internet News

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