Head of Marketing

Location : Remote, Greater Boston preferred.

Role Type : Full‑time.

Reports to : CEO.

Stage : ~$6M ARR, fast‑growing.

Objective : Build a demand engine that drives qualified pipeline with biotech and pharma buyers (PhD scientists, R&D leaders, platform owners, translational teams, and technical execs).

About Drug Hunter

Drug Hunter is the leading knowledge platform for drug discovery scientists, serving >

200 of the world’s top pharma and biotech companies. Our mission is to accelerate the discovery of new medicines by connecting R&D teams with the insights they need to make critical scientific decisions.

We’re looking for a hands‑on, strategic Director of Marketing to join our team and take ownership of our go‑to‑market motion as we scale. This role will be critical in driving awareness, capturing demand, and generating high‑quality opportunities for the commercial team.

It’s a remote‑first position, with priority given to candidates in the Greater Boston metro area.

Key Responsibilities

• Strategy & Positioning : Define and refine our ICP, segmentation, and buyer personas (PhD scientists, computational biologists, R&D leaders, etc.); build a differentiated value proposition grounded in scientific and operational pain points; craft messaging that lands with a skeptical, scientific audience.
• Pipeline Generation : Own pipeline targets in partnership with Sales; plan and run multi‑channel demand gen campaigns (digital, email, events, content, partnerships); stand up a scalable, metrics‑driven inbound engine; establish attribution, CAC, funnel health metrics, and reporting.
• Sales Enablement : Build field‑ready content (decks, one‑pagers, use‑case narratives); support outbound with tight messaging, sequences, and ICP‑specific hooks; enable AEs to tell a crisp scientific story that resonates with technical buyers.
• Content & Thought Leadership : Create or oversee content (blogs, whitepapers, webinars, case studies) that speaks like a scientist, not a marketer, in partnership with our internal team of PhD subject matter experts; turn customer insights, data, product capabilities, and scientific workflows into compelling narratives; expand brand credibility in biotech / pharma scientific communities.
• Product Marketing : Own go‑to‑market for new features and products; translate scientific functionality into clear commercial value; conduct competitive analysis, market research, and voice‑of‑customer work.
• Team Building : Manage and develop our internal marketing contributors; build out contractors and future internal hires (content, events, ops); scale the function from “scrappy startup” to “predictable GTM engine.”

What Success Looks Like

Requirements / What You Bring

Nice‑to‑Haves

Benefits / What We Offer

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