E-Commerce Marketing Manager (Hybrid)

E-Commerce Marketing Manager (Hybrid)

E-Commerce Marketing Manager | Reports to : Head of E-Commerce | San Francisco, CA (Hybrid)

At Allbirds, we believe in using business as a force for good. We're a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we've been on a mission to prove that comfort, design, and sustainability aren't mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we're dedicated to making the most sustainable products we can using premium natural materials - designed for life's everyday adventures.

General

The E-Commerce Marketing Manager is a strategic role that will influence critical marketing decisions. This position will work directly with senior management and executive leadership. This is a great opportunity to work with cross-functional teams, including product, brand, performance marketing and finance.

Job Entailments

Go To Market Planning

• Develop product launch calendar and strategies in collaboration with merchandising, content and product teams.
• Define positioning, messaging and unique selling points (USPs) for new and key products.
• Align launch plans with seasonal campaigns and promotional candidates.

Campaign Development and Execution

Messaging and Creative Direction

Customer Insights and Segmentation

Performance Measurements and Optimization

Cross-Functional Collaboration

More Practical Skills Needed

What We Offer

This position is based in San Francisco, CA. The pay range for this role is : $115-130k. Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations. We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview :

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

Work Environment

Work takes place in an office setting. This job may require working more than 8 hours per day and / or 40 hours a week. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer. This position requires the ability to occasionally lift, push, and carry up to 10 lbs frequently and up to 15 lbs occasionally.

Diversity

Allbirds has a culture of honesty, respect and trust, and we are committed to providing an environment where equal employment opportunities are available to all applicants and employees without regard to their membership in any protected classification such as sex, race, color, creed, national origin, ancestry, religion, age, marital status, pregnancy (including childbirth, lactation and related medical conditions) genetic information (including characteristics and testing), military and veteran, disability (mental or physical), sexual orientation, gender identity, gender expression, or any other status protected under applicable local, state, or federal law. Allbirds is committed to Equal Employment Opportunity (EEO) in all aspects of the employer-employee relationship including, but not limited to : recruitment, hiring, training, advancement and termination.

Allbirds believes in doing the right thing, and is committed to enhancing our diversity, and demonstrating that commitment to our employees, customers and community. The Company promotes diversity by developing policies, programs and procedures that foster a work environment in which differences are respected and employees are treated fairly.