Director, Social Content & Engagement (Seattle, WA or New York, NY)

Director of Social Content & Engagement

Nordstrom's Brand Social team is a key driver of long-term, sustainable growth for the Nordstrom and Nordstrom Rack brands. As Director, Social Content & Engagement, you will lead the strategic vision and execution of our brand's presence across social platforms. This role is responsible for innovating and evolving our approach to brand and creator content, community engagement, and integrated paid and organic strategies. You will serve as a senior leader and cross-functional collaborator, driving brand storytelling, platform innovation, and measurable business impact.

You will be accountable for shaping the future of Social at Nordstrom, building and developing a high-performing team, and partnering closely with Creative, PR, Communications, and Media to deliver best-in-class campaigns. Your leadership will amplify our brand voice, deepen customer engagement, and enable social commerce from discovery to purchase. This role can be located in Seattle, WA or New York, NY.

A day in the life

Lead the development and execution of Nordstrom and Nordstrom Rack's Brand Social and Influencer strategy, ensuring alignment with broader brand and business objectives

Drive innovation across social platforms, identifying emerging trends, technologies, and content formats to keep the brand at the forefront of digital engagement

You are a creator and a strategist in one. You oversee the integration of paid and organic social strategies, ensuring cohesive storytelling and performance optimization across all channels

Oversee close partnership with Creative, Brand PR, Communications, and Media teams to deliver high-impact, on-brand content and campaigns

Establish and scale community engagement strategies, including localized and experiential activations that connect customers with store environments

Represent Nordstrom in key social platform partnerships, advocating for innovation opportunities and early access to new features

Define and implement robust measurement frameworks to evaluate performance, inform strategy, and communicate impact to senior leadership

Serve as a thought leader and internal advocate for Social and Community, educating stakeholders and championing a culture of experimentation and agility

Manage a team of Marketing professionals; contribute to the growth and development of a high-performing team leveraging best practices and new tools and providing coaching and performance feedback

This role is for you if you...

Are a strategic thinker with a proven track record of successfully leading social and influencer marketing at scale

Have deep expertise in both paid and organic social strategies, with a strong understanding of social platforms

Thrive in a fast-paced, dynamic environment and are energized by innovation and change, are highly motivated, action-oriented, and driven to win

Believe that social media is more than just posts it's storytelling, community, and culture

Have a passion for fashion, retail, and digital storytelling

Are a strong cross-functional collaborator who can influence teams and stakeholders across all levels

Want to lead with vision, challenge norms, and inspire teams to think differently

Have a history of building, mentoring, and developing high-performing teams

You own this if you have...

Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred

8+ years of experience in social media, influencer marketing, and / or digital brand leadership, preferably within fashion or retail

A track record of building inclusive, collaborative team cultures that foster creativity and accountability

Demonstrated success in developing and executing integrated social strategies that drive brand and business results

Strong analytical skills and experience with social media analytics platforms

Excellent communication, organizational, and interpersonal skills

Strong leadership presence with proven ability to lead through influence and drive alignment across diverse stakeholders

Deep understanding of brand voice, customer focus, and cultural relevance

Our employees are our most important asset and that's reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including :

• Medical / Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location.

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

New York : $150,000-$245,000 annually, Washington : $150,000-$245,000 annually This position may be eligible for performance-based incentives / bonuses. Benefits include 401k, medical / vision / dental / life / disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.