Manager, Centralized Sales

Manager, Centralized Sales

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

We are passionate about high performance living and we practice what we preach investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

The Centralized Sales Manager will be responsible for driving new membership acquisition by leading, developing, and coaching a central office of Membership Advisors that focus on identifying and engaging prospective members, understanding their fitness goals, and delivering tailored solutions that align with Equinox's premium offerings. The ideal candidate will be a proactive leader with exceptional sales acumen, strong understanding of centralized sales operations, a dynamic hands-on coach with proven ability to inspire and motivate a team, a passion for fitness, and knowledge of luxury industry best practices.

Sales Leadership

Develop and execute a comprehensive digital sales strategy to drive new membership growth, including identifying tactics that work and should be scaled (e.g., specific language or pipeline management techniques)

Lead, coach, and inspire a central office of Digital Membership Advisors to achieve and exceed sales targets

Actively coach Digital Membership Advisors by providing regular feedback, running role-plays, and helping advisors strengthen sales skillsets (e.g., needs assessment, objection handling, and closing skills)

Monitor, analyze, and report on sales performance metrics, providing actionable insights to optimize results and identify coaching opportunities for each advisor

Foster a culture of accountability, collaboration, continuous improvement, feedback-orientation, and high performance within the sales team

Customer Acquisition

Lead the team to identify and engage prospective members through targeted outreach, with guidance on lead prioritization and channel optimization (i.e., phone vs. SMS vs. email)

Coach the central team to conduct in-depth consultations to understand potential members' fitness goals and present tailored membership solutions through regular 1 : 1s and sales team meetings

Empower the team to build and maintain their own robust pipeline of leads, ensuring consistent follow-up and conversion

Work with sales leadership to leverage data and insights to identify trends and opportunities for new member acquisition

Strategic Planning

Collaborate with marketing, operations, and other cross-functional teams to align sales efforts with broader business objectives

Develop and implement innovative sales campaigns and initiatives to attract new members

Stay informed about industry trends, competitor offerings, and market dynamics to maintain a competitive edge

Member Experience

Ensure a luxury and personalized experience for prospective members, from initial contact through to membership confirmation

Act as a brand ambassador, embodying Equinox's commitment to excellence and personalized service.

Qualifications

What You Bring :

5+ years of experience in sales, with a proven track record of driving revenue growth and achieving targets in the premium luxury space

Experience coaching and developing a high-performing team

Bachelor's degree in business, marketing, or a related field preferred. Strong leadership skills with experience managing and developing high-performing sales teams

Exceptional communication and interpersonal skills, with the ability to build rapport and trust with prospective members

Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions

Proactivity and results-orientation, with a passion for fitness and wellness. Experience in the fitness, hospitality, or luxury industries is a plus.

Passion for developing sales talent as well as achieving (and surpassing) sales targets

Key Skills :

Sales strategy development and execution, particularly with digital lead management

Experience with digital and phone sales; experience in luxury industry preferred but not required

Customer relationship management (CRM) tools (e.g., Salesforce), Communications API Platforms (e.g., Vonage), AI Sales tools experience is a plus

Data analysis and performance tracking