Senior Manager, Product Marketing Shore-Ex

Job Description

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply cannot. The Love Boat promises something for everyone.

We are looking for an amazingSenior Manager, Product Marketing & Guest Experience to fill this role, which is based in our Doral office. This role is pivotal in crafting, shaping and executing the strategic vision for comprehensive marketing campaigns and guest experiences across Shore Excursions, Retail, Celebration Key and related partnerships. The Senior Manager will be instrumental in developing and implementing marketing growth strategies aimed at maximizing revenue for our onboard areas. This involves close collaboration with the Director and AVP of Onboard Revenue.

Here is a summary of what Princess is looking for in its Senior Manager, Product Marketing & Guest Experience. Is this you?

Responsibilities

• Drive strategy, marketing support, development, and launch planning for all shore excursion guest experiences.
• Lead marketing projects and content that delivers on key business and brand objectives to meet our onboard revenue targets.
• Collaborate with onboard revenue team to deliver the most compelling guest experience stories to support brand positioning, differentiators and revenue goals.
• Travel to photo / video shoots, ship visits to understand experience, and create marketing content that will meet our OBR revenue goals.
• Develop communications and marketing plans to support strategic initiatives and drive product innovation.
• Build storytelling that creates excitement, demand and conversion for shore excursions.
• Develop content and support cross channel business areas including website, print, emails, videos, social, PR, onboard collateral (digital, print), onboard messaging and trade collateral that highlights new and existing shore excursion experiences.
• Establish prioritization of projects, clearly defining deliverables, timelines, and performance objectives.
• Work with creative team to input creative briefs and route creative to stakeholders for review, consolidated feedback and approvals.
• Work with brand, creative agencies and paid media teams to provide product direction and collateral support for paid media tactics, including but not limited to digital advertising, social content, ad copy, videos.
• Manage the development and storage of app, web and brochure deck plans.
• Work with Princess.com and Princess App team to maintain database of copy and images for onboard points of interest.
• Supervise direct report; assign responsibilities, allocate resources and define priorities and coach as needed.

Requirements

What You Can Expect

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at : https : / / www.princess.com / aboutus / culture-framework /

Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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