Marketing Manager

Job Description

Job Description

Salary : About Us :

REEDER is an evolving Construction Management firm specializing in institutional construction and we are looking for new talent! If you share our drive for success, our commitment and passion for satisfying our clients, you will find an array of career possibilities here at REEDER.

Job Summary :

You will support new client sales, engagement and retention through strategic multi-channel initiatives, including communications, digital and media, tradeshows and events and industry associations / memberships.

In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, generate leads, and position our firm as a leader in the construction industry. You will collaborate closely with the business development team to create compelling marketing campaigns, manage our online presence, work the operations team to provide project collateral support, and craft content that showcases our expertise in delivering high-quality projects on time and within budget.

This role requires hands on technical skills and ability to engage other team members to support marketing efforts.

You will spearhead marketing initiatives for project pursuits, utilizing your strong technical expertise, meticulous attention to detail, and specialized creativity, all while upholding a commitment to effective brand management. Your efforts will align with the strategy, vision, and values of Reeder General Contractors.

Key Responsibilities :

Strategic Planning & Market Analysis

• Market Research : Conduct research to understand market trends, unique project information, opportunities, and competitor activities, especially in the company's market sectors.
• Market Segmentation : Identify target audiences, including existing clients, new clients, new market audiences, and community stakeholders.
• Strategy Development : Collaborate with senior management to design marketing plans and strategies that align with the firms Strategic Planning objectives.

Brand Management & Positioning

Business Development Support

Content Development & Digital Marketing

Advertising & Public Relations

Event Planning & Management

Collateral Development Support of Sales & Projects

Data Analysis & Reporting

Client & Stakeholder Communication

Qualifications :

Knowledge, Skills, Abilities Requirements :

Working Environment

REEDER General Contractors is committed to providing a workplace free from discrimination or harassment. We expect every member of the REEDER community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve.

Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.