Manager, Retention Marketing

Manager, Retention Marketing

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day. SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

The Manager, Retention Marketing will support all Saves channels, leading efforts to evolve the Retention business while protecting against potential impacts to churn and revenue. You will collaborate with cross-functional teams, including Product, Design, Legal, Insights, Commerce, and Analytics, to execute data-driven campaigns, optimize cancel rates and MER objectives, and continuously refine strategies to drive customer retention and business growth.

Continuously monitor and analyze churn metrics, KPIs, and leading indicators to extract actionable insights and identify trends for improvement.

Develop and implement data-driven churn strategies aimed at reducing customer attrition, improving retention rates, and maximizing revenue from customers indicating intent to cancel.

Leverage customer data analytics to pinpoint retention improvement opportunities, emphasizing segmentation and revenue impact.

Partner closely with cross-functional team as we evolve use of AI and expand into digital channels to manage save interactions to ensure cohesive and personalized cross-channel offer / save strategy.

Collaborate with Analytics, Contact Center, Finance, and Marketing teams to identify churn root causes and deploy both reactive and proactive retention tactics based on insights.

Stay informed on industry trends, best practices, and emerging technologies in retention marketing to integrate learnings into strategic development and execution.

Cultivate strong relationships with key stakeholders, including senior leadership, to secure buy-in and support for analytics-driven retention initiatives.

Manage projects from ideation to production, ensuring alignment with stakeholders and incorporating insights throughout the process.