Strategic Product Manager - Data Solutions

Join The People Helping People

Velera is the nation's premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose : We accelerate partners' success through innovative financial technology solutions and inspired service.

The Opportunity

This position is for a Data Strategic Product Manager. The position will design the product vision, cultivate and execute strategies, conduct technical analysis and execution, monitor product compliance and mandates, create business plans and deliver sales support to drive profitability and penetration results. The incumbent will develop and manage budget for each assigned data product. In addition, this position will gather and prioritize product, market drivers, industry trends, customer requirements, and launch new data products to help deliver winning data offerings to the industry.

Day in the Life

• Create, manage, and implement an annual strategic plan, marketing plan and budget and administer all plans to ensure alignment with company objectives.
• Responsible for forecasting line revenue and profitability by gathering and analyzing internal capabilities and capacity, market demand, and external competitive information.
• Manage and direct development of all product commercialization duties, inclusive of sales strategies focusing on solution differentiation, pricing comparisons, advertising methodology, marketing approach, competitive comparisons, and cost / benefit analysis for solution participants.
• Partner with Marketing Services to create and prepare advertising and promotional materials for products and solutions for member credit unions and consumers.
• Partner with member credit unions and advisory group credit unions for select market evaluation, research, surveys, focus groups, and pilot testing.
• Be an expert on market trends effecting solution offerings to maximize market opportunities and minimize the negative effects of competitive activity.
• Create and publish or present thought leadership regarding trends and usage of assigned product lines.
• Ensure effective communication of pertinent information to internal staff and external member-owners relating to new solution initiatives and existing solution enhancements.
• Lead and participate in meetings to support the executive committees throughout developmental stages to track and communicate progress; participate in various Velera, Vendor, Partners, financial institution executives or other advisory groups or committees.
• Maintain current knowledge of the latest industry trends and integrate them into product line where appropriate; consult credit unions on best practices relating to product.
• Communicate and routinely update solution performance information to senior leadership.
• Represent and support Velera personnel at sales meetings, vendor and partner meetings, trade shows, financial institution site visits and association functions.
• Direct the development of product documentation, procedures, training and marketing materials.
• Conduct technical analysis, determine technical product direction and direct development
• Perform other duties as assigned.

Qualifications :

About Velera

At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners.

Pay Equity

$95,800.00 to $124,500.00 Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work / Life Benefits!

Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.