Growth Marketing Lead

Growth Marketing Lead Shape how WedgeHR grows and connects with new customers.

About WedgeHR WedgeHR is a Michigan-based company built on the belief that everyone deserves the chance to be truly seen.

We’re creating a candidate-driven hiring platform that helps people share who they are - on their time - and gives hiring teams the insight they need to connect sooner, move faster, and make smarter decisions.

Simple by design and powerful in impact, WedgeHR has helped over 1 million candidates engage meaningfully with hundreds of hiring teams.

Role Overview The Growth Marketing Lead will be the driving force behind how WedgeHR tells its story, attracts customers, and converts interest into revenue.

This role combines creative storytelling with analytical growth thinking - ideal for someone who can move between strategy and execution fluidly.

Team :

• Marketing Reports to : COO Location : Grand Rapids, MI Travel : Quarterly travel required Core Responsibilities Go-to-Market Strategy & Campaigns Develop and execute WedgeHR’s GTM and demand generation strategy focused on increasing market awareness and generating MQLs.
• Identify and prioritize high-impact channels (organic, paid, partner, and social) for testing and scaling.
• Partner with internal stakeholders to align messaging, ICPs, and lead quality.
• Content & Brand Storytelling Own the content calendar across website, blog, email, and social — telling stories that resonate with HR leaders, franchise owners, and hiring teams.
• Write or edit website copy, newsletters, one-pagers, and campaign assets.
• Maintain a consistent brand voice and tone that reflects WedgeHR’s brand messaging standards.
• Website, SEO, and Conversion Optimization Own the website experience - guiding visitors to MQLs and signups.
• Optimize SEO through content structure, backlinks, and analytics insights.
• Report on traffic, conversion, and engagement metrics monthly.
• Email & CRM Automation Manage HubSpot marketing workflows, newsletters, and nurture sequences.
• Build automated email campaigns and lead scoring systems to move prospects down the funnel.

Data & Growth Analytics Track performance metrics :