Website Experience Manager

We are seeking a highly skilled and detail-oriented Website Experience Manager to lead the technical maintenance and strategic optimization of our tax.

com website. As the Website Experience Manager, you will play a crucial role in ensuring the website's functionality, user experience, and overall impact on generating sales-qualified leads.

Responsibilities :

Technical Website Management : Oversee day-to-day technical operations of the company website, ensuring optimal performance, security, and functionality.

Will collaborate with developers and IT teams to address technical issues promptly.

• Website Strategy : Develop and execute strategies to increase overall web engagement, including but not limited to optimizing site navigation, content accessibility, personalized user journeys and load times.
• Content Management : Accountable for the website content strategy and execution to ensure the website is providing accuracy and relevance for prospects and existing clients and increasing sales qualified leads.
• SEO Optimization : Implement and refine SEO strategies to enhance the website's visibility and improving search engine rankings for non-branded keywords.
• Performance Measurement and Analytics : Manage analytics tools to monitor user behavior, track performance metrics, and derive actionable insights to optimize the site and improve sales-qualified leads.
• Conversion Rate Optimization (CRO ) : Identify opportunities for improving the website's conversion rates through A / B testing, user feedback analysis, and strategic adjustments.

Collaborate with marketing teams to align CRO efforts with lead generation goals.

User Experience Enhancement : Continuously enhance the user experience by identifying and addressing usability issues and optimizing navigation flows.

Conduct regular usability testing and gather user feedback to inform improvements.

Cross-functional Collaboration : Work closely with marketing, sales, and design teams to align website strategies with overall business objectives.

Collaborate on campaigns and promotions to ensure seamless integration with the website.

Qualifications :

• Bachelor's degree in Web Development, Computer Science, Marketing, or a related field.
• Proven experience in web strategy, web management, and digital marketing, including technical oversight and impact analysis.
• Strong understanding of SEO best practices and experience implementing SEO strategies.
• Familiarity with conversion rate optimization techniques and tools.
• Excellent analytical and problem-solving skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong organizational, project management and communication skills.
• Strong understanding of web analytics, A / B testing, and user experience principles.
• Experience with wireframes, user flows and working on mocks within design tools (ie Figma)
• Demonstrated success in developing and executing personalized user journeys.
• Familiarity with content management systems and web development technologies.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• A strategic thinker with a results-oriented mindset.

Certificates and Licenses :

Valid driver’s license required.

Supervisory Responsibilities :

This position requires limited supervisory responsibilities, including training employees, assigning work, and checking work for accuracy and completeness.

Equal Opportunity Employer : disability / veteran