Product Marketing Manager

Product Marketing Manager

Calling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv.

The Product Marketing Manager will play a pivotal role in driving the strategy and execution of marketing initiatives for our products. You will be responsible for a suite of products and solutions aligned to key capabilities. You will collaborate with product management, sales, and marketing experts to develop and execute marketing strategies that drive awareness, adoption, and advocacy for specific solutions within a larger Fiserv portfolio. You will work closely with cross-functional teams, including product development, sales, relationship managers, marketing, brand, creative, digital, and media, to ensure the product's successful launch, promotion, and ongoing performance in the market.

What you will do :

• Lead product marketing initiatives independently, demonstrating a proactive approach.
• Develop clear and compelling product positioning and messaging that resonates with the target audience and communicates product value.
• Plan, execute, and track marketing campaigns across various channels, such as digital marketing, content marketing, social media, email marketing, and events to drive product adoption and revenue growth.
• Work closely with product development, sales, and customer success teams to align marketing strategies with product roadmaps and client needs.
• Conduct market research and analysis to identify trends and opportunities that inform product positioning and messaging.
• Analyze campaign performance and iterate strategies based on data-driven insights.
• Work with sales and product teams to develop an event and trade show strategy; coordinate with internal and external events teams to execute logistics.
• Prioritize multiple projects, manage timelines, and coordinate resources effectively to meet deadlines.

What you will need to have :

What will be great to have :

Important info about this role :

Perks at Work :

Salary Range $68,100.00 - $121,600.00 These pay ranges apply to employees in New Jersey, New York and California. Pay ranges for employees in other states may differ.

It is unlawful to discriminate against a prospective employee due to the individual's status as a veteran. For incentive eligible associates, the successful candidate is eligible for an annual incentive opportunity which may be delivered as a mix of cash bonus and equity awards in the Company's sole discretion.

Thank you for considering employment with Fiserv. Please : Apply using your legal name Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).

Fiserv is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law.

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