Head of Product Marketing Onsite - San Francisco

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and the AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world ship the best products. That starts with creating a place where everyone can do their best work. We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js, Vercel\'s platform, v0, the AI SDK, Shadcn, and Turbo.dev. The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike. As our Head of Product Marketing, you\'ll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We\'re looking for a dynamic leader with "LFG" energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.

Please ensure you read the below overview and requirements for this employment opportunity completely.

What You Will Do

Develop and execute comprehensive product marketing strategies for Vercel\'s suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev.

Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers.

Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments.

Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers.

Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities.

Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel\'s products, with a focus on enterprise customers.

Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel\'s technical advantages and business value.

Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel\'s platform among large organizations.

Lead the development of product-focused content for Vercel\'s website, blog, and developer documentation, ensuring clarity and consistency in how Vercel\'s products are presented.

Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel\'s latest innovations to the developer community and enterprise prospects.

Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development.

Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives.

Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel\'s offerings.

About You

Deep understanding of the developer ecosystem and the frontend development landscape.

Strong experience in product marketing for technical products—ideally someone from a cloud-native company.

Passion for Next.js and a deep understanding of the Vercel platform and its value proposition.

8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams.

Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.

Brand taste is an absolute must.

Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

User of X or Bluesky. You must be where your audience is.

Great compensation package and stock options. Learn and Grow — we provide mentorship and send you to events that help you build your network and skills. Flexible Time Off — Flexible vacation policy with a recommended 4-weeks per year, and paid holidays. Remote Friendly — Work with teammates from different time zones across the globe. We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don\'t necessarily check every box on the job description.

J-18808-Ljbffr

At Vercel, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. As part of this commitment, we invite you to voluntarily provide demographic information. Your responses will be used (in aggregate only) to help us better understand the diversity of our applicants and identify areas of improvement in our recruitment and hiring process. Your responses, or decision not to respond, will be kept confidential and will only be used in aggregate form for diversity and inclusion efforts. This information will not be associated with your specific application and will not be disclosed to the hiring team or used in the hiring decision in any way. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. How would you describe your gender identity? (mark all that apply) Man Non-binary Woman I prefer to self-describe I don\'t wish to answer How would you describe your racial / ethnic background? (mark all that apply) Black or of African descent East Asian Hispanic, Latinx or of Spanish Origin Indigenous, American Indian or Alaska Native Middle Eastern or North African Native Hawaiian or Pacific Islander South Asian Southeast Asian White or European I prefer to self-describe I don\'t wish to answer How would you describe your sexual orientation? (mark all that apply) Asexual Bisexual and / or pansexual Gay Heterosexual Lesbian Queer I prefer to self-describe I don\'t wish to answer Do you identify as transgender? Yes No I prefer to self-describe I don\'t wish to answer Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Yes No I prefer to self-describe I don\'t wish to answer Are you a veteran or active member of the United States Armed Forces? Yes, I am a veteran or active member No, I am not a veteran or active member I prefer to self-describe I don\'t wish to answer Optionally, include links to your social media profiles.

#J-18808-Ljbffr