VP of Commercial Sales - West Region

Vice President, Commercial Sales

At Towne Park, it's more than a job, you can make an impact. A career with us is rewarding in more ways than one. As a hospitality services company, our commitment is to create smiles by delivering exceptional experiences. When you work with us, you have an opportunity to impact the millions of patients, visitors and guests we proudly serve. Whether providing compassionate service that eases the anxiety of a patient and their family, creating a memorable experience for a guest in a new city, or helping a colleague, every day is a new opportunity to brighten someone else's day and make an impact. When we see a customer, a client or one of our own team members smile, we know we made an impact. It's why we do what we do. Towne Park is a place where you can make a difference and create smiles every day.

Location : Applicant must reside on West Coast Region

Compensation : Towne Park is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location. The annual base pay range for this position is $160,000 - $220,000 plus additional commission.

Additional Compensation : Employees may be eligible to receive annual incentive bonuses depending on their job classification and the policy guidelines.

Benefits : Employees are eligible to enroll in medical, dental, and vision insurance, accident insurance, critical illness insurance, hospital indemnity insurance, and telemedicine benefits. Employees are provided company-paid basic life and AD&D insurance as well as short-term and long-term disability. Employees are also able to enroll in the company's 401k retirement savings plan.

Paid Time Off : Employees accrue 0.0654 hours of PTO per hour worked up to a maximum of 136 hours per calendar year. Employees receive 6 paid holidays throughout the calendar year and employees accrue up to a maximum of 4 paid floating holidays per calendar year. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

Summary : The Vice President, Commercial Sales will lead the development and execution of national and regional sales strategies across direct, VAR (Value-Added Reseller), and independent channels. Responsibilities will include, but not be limited to, evolution of sales strategy, identification of new clients, cultivation of relationships with existing clients to ensure continuous flow of sales revenue (the "Services"). This role is responsible for driving revenue growth, building strategic partnerships, and aligning sales efforts with marketing, PR, and customer engagement initiatives. The ideal candidate is a dynamic leader with deep experience in commercial sales, partner ecosystems, and cross-functional collaboration.

Essential Functions

Identify and onboard all sales resources including direct sales teams, VARs, and independent agents. Develop and implement regional and national sales budgets in collaboration with finance and executive leadership. Establish and manage revenue targets across regional markets. Recommend winning strategies and tactics to executive leadership, including presentations, meetings, and client visits. Develop and implement regional and national sales budgets in collaboration with finance and executive leadership. Establish and manage revenue targets across regional markets.

Build and maintain relationships with install and service partners nationwide. Develop strategies for engaging external consultants, operators, and property managers. Drive CRM adoption and ensure accurate opportunity registration and pipeline visibility. Facilitate continuous improvement of the sales process and performance metrics. Strengthen regional and national reference networks to support sales efforts. Oversee monthly reporting of key meetings, discussions and correspondence.

Collaborate with marketing and PR teams to formulate and execute brand positioning, value propositions, and differentiators. Develop and implement marketing and PR strategies to support sales initiatives and elevate brand awareness. Support internal sales team development and training programs.

Develop strategies for engaging external consultants, operators, and property managers. Lead customer outreach programs to enhance engagement and satisfaction. Represent the company at industry events, conferences, and strategic meetings. Support U.S. lobbying efforts and government relations initiatives.

Communicate and consult with internal teams to coordinate marketing and sales activities. Assist in the performance of all aspects of sales contracts and collection of payments.

Qualifications

Education : Bachelor's degree in related field OR equivalent experience in commercial sales preferred

Work Experience : 10+ years of progressive experience in commercial sales leadership, preferably in commercial parking, transportation, B2B or facilities management.

Knowledge & Skills : Proven success in managing direct and indirect sales channels. Strong understanding of CRM systems and sales analytics. Experience in developing and executing marketing and PR strategies. Excellent communication, negotiation, and leadership skills. Experience with government relations and industry lobbying is a plus. Ability to travel nationally as required.

Scope

Authority to Act : Performs duties independently with minimal supervision, operating from specific and definite directions and instructions. Decisions are of a routine nature made within prescribed operating guidelines, policies and procedures. Mistakes / errors may result in work stoppage, loss of business, poor customer relations and / or damage to product, all of which can have negative financial implications for the organization. Performs duties with little direction given, operating from established directions and instructions. Decisions are made within general Town Parke policy constraints but occasionally require independent decision making.

Budget Responsibility : The employee has control over a department(s) budget.

Working Conditions & Physical Demands

The working conditions and physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Requirements While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit or stand for extended periods of time and may be required to run; walk; handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Lifting Requirements Exerting up to 50 pounds of force occasionally, and / or up to 25 pounds of force frequently, and / or greater than 10 pounds of force constantly to move objects.

Working Environment : Majority of work will be performed in climate-controlled environment, but may be exposed to inclement weather and varying degrees of temperatures on occasion.

Travel : Travel of up to 50% may be required.

Towne Park is an Equal Opportunity Employer (EOE). Towne Park provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.