Director of Marketing

Director Of Marketing

Squishable is a close-knit team of designers, artists, pop culture-fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest, (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say "awww." Our offices are in a sunny Soho loft in NYC, and downtown Washington DC.

About This Position

Squishable is looking for a digitally savvy Director Of Marketing to lead brand growth through innovative, community-driven campaigns. Reporting to the Chief Creative Officer, you'll shape and execute digital-first strategies, overseeing social content, influencer and affiliate collaborations, and performance-driven advertising. You'll manage a small internal team and external partners to deliver creative ideas that spark engagement, build culturally relevant moments, and drive demand across channels.

We're looking for a hands-on leader with a proven track record in lifestyle, fashion, or toy marketing, someone fluent in internet culture who can turn scrolls into sales and grow Squishable's reach in measurable, authentic ways.

What You'll Do

• Develop and lead Squishable's marketing strategy across social, digital, influencer, PR, and experiential channels
• Overseeing content development in collaboration with the in-house team, ensuring everything is trend-driven, shareable, and culturally relevant to create viral brand moments across multiple platforms.
• Manage both influencer and affiliate marketing strategies across multiple digital platforms, from ideation through campaign execution and performance analysis
• Use your strong understanding of selling platforms - particularly TikTok - to drive growth through content creation, Shop integration, live selling, and creator partnerships
• Own marketing timelines, budgets, vendor coordination, and cross-functional alignment across product, sales, and retail, including paid social, email, SMS, and platform-specific calendars
• In the non-digital world, concept and execute in-person creative campaigns and activations, including events, pop-ups, and retail stunts
• Track campaign performance, report insights, and use data to refine strategy and maximize impact
• Lead and mentor a growing marketing team while fostering collaboration with internal teams and external partners

Requirements

Details