Confidential is hiring : Head of Paid Media Activation in Charlotte

Head of Paid Media Activation

Top-tier full-service marketing agency

Marketing and Advertising

The Company is in search of a Head of Paid Media Activation to take the lead in scaling and enhancing its media activation practice. This pivotal role involves owning the paid media execution function, from building and refining processes to driving operational excellence and shaping the future of omnichannel activation. The successful candidate will be responsible for leading, mentoring, and inspiring a multi-disciplinary paid media team, overseeing end-to-end campaign activation, and championing innovation by evaluating and implementing emerging technologies. A key aspect of the role is to partner with strategy and finance leadership to ensure precise budget management and to deploy advanced measurement frameworks that align performance with client business goals.

Applicants for the Head of Paid Media Activation position at the company should have a minimum of 10 years' experience in paid media activation, ad operations, or performance marketing, with a strong preference for those with agency experience. The role requires a proven track record in managing and growing multi-disciplinary teams, deep expertise across various digital and traditional media channels, and a strong analytical mindset with experience in relevant tools and platforms. The ideal candidate will have a demonstrated ability to scale operations, implement new technologies, and improve efficiency, as well as being an exceptional communicator capable of translating complex data into compelling narratives. This is an exciting opportunity to lead a high-performing team at a rapidly scaling agency and to collaborate with cross-functional experts in a supportive, agile environment.

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Confidential