Senior Director, Direct-to-Fan (Atlantic US)

Senior Director, Direct-to-Fan (Atlantic US)

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses :

Curiosity : We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Your role :

The Senior Director, Direct-To-Fan will lead Atlantic Records' strategy for connecting artists and fans, embedding modern fan engagement into campaigns and artist development. This role partners closely with the Atlantic US frontline marketing team, Global Marketing's Audience and Fan Engagement teams, and the wider D2F network to deliver innovative, data-driven initiatives that strengthen artist-fan relationships and build long-term value.

Reporting to the SVP, Global Direct-To-Fan Services, the Senior Director is a strategist who understands fandom as both culture and commerce. They will champion new platforms, technologies and community-first models that give fans real value, keeping Atlantic artists at the forefront of how music and fandom evolve.

Here you'll get to :

Strategy & Leadership

• Partner with Atlantic Records, alongside the SVP, Global D2F Services and Senior Director, Fan Engagement, to shape and deliver the label's D2F strategy.
• Embed a fan-first approach into label campaign planning and artist narratives.
• Champion innovation by piloting new platforms, tools and community models within the label's campaigns.

Fan Acquisition & Engagement

Collaboration & Support

Measurement & Insights

About you :

About us :

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group : Independent Minds. Major Sound.

Salary Range $120,000 to $135,000 Annually