Senior Analyst, Paid Media

Job Posting

Key Responsibilities : Manage platforms daily, including campaign setup, configuration, budget input, and pacing; leverage platform knowledge to drive campaign performance improvement through identifying optimization opportunities; monitor, interpret, and act on campaign KPIs with a performance-first mindset; maintain current expertise on evolving ad tech and platform best practices; collaborate with brand and creative teams to build assets and copy tailored to branding, tactic, and audience for each campaign launch; evaluate asset performance to identify high-performing copy, surface insights, and propose new concepts that drive ongoing creative experimentation and inform future strategy; lead ad refresh cycles with testing plans rooted in marketing fundamentals; analyze results on a weekly basis and package into reports; create monthly presentations summarizing paid media performance and present to the marketing team, highlighting wins and opportunities for improvement; identify inefficiencies in paid media workflows and propose solutions; implement tools or processes to improve campaign execution, reporting, and collaboration; participate in cross-functional initiatives and special projects.

Qualifications : Strong marketing instincts and the ability to spot winning creative; solid understanding of key advertising metrics and optimization tactics; clear communicator to simplify complexity for non-technical stakeholders; comfortable presenting and speaking in cross-functional settings; high attention to detail, self-starter attitude, and proactive problem solver; fluent in use of AI LLMs and regularly leverages for efficiency, augment abilities, and quickly learns new skills with a pulse on the latest in paid media, trends, tools, and community knowledge; ability to work in a constant state of alertness and safe manner.

Minimum Experience and Education : BA / BS degree in Marketing, Communications, or related field, or relevant job experience; 2-3 years of hands-on paid media experience in-platform (Meta, Google, TikTok, etc.)

Benefits Package and Employee Programs : Comprehensive Medical, Dental, and Vision Insurance; Free Life and Short-Term Disability Insurance; Health and Dependent Care Flexible Spending Accounts; 401k with 3% company match and annual employer discretionary contribution; Paid vacation, holidays, and sick time; Employee Assistance Program; Discounts on pet supplies, cell phones, movie tickets, gym memberships, and more! Education Assistance (both college degrees and professional certifications); Referral Program with a cash bonus; Access to thousands of free online courses.