Director, Product Marketing

Director, Product Marketing

Company Overview : Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products BlinkRx and Quick Save remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients.

BlinkRx is the world's first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can't afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn't have the medication in stock.

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

About the Role

We are seeking an experienced Product Marketing Director to drive our go-to-market strategy and support our rapidly growing enterprise business. This role will be instrumental in positioning BlinkRx as the preferred partner for life science companies and healthcare providers, while also supporting our consumer-facing initiatives. This leader will not only market products but also shape how the world sees and understands the problem BlinkRx solves.

What You'll Do

Messaging, Positioning & Personas

• Develop and own the BlinkRx messaging framework that anchors us in a distinct category space, clearly differentiates us in the market, and resonates across diverse personas.
• Build and maintain a detailed understanding of buyer and influencer personasincluding their goals, pain points, decision criteria, and purchase journey.
• Ensure persona insights directly inform product positioning, content, and sales strategies.
• Articulate and evangelize our unique Point of View (POV) on the market problem, ensuring that messaging communicates not only "why BlinkRx" but also "why now" and "why solving this matters"

Thought Leadership

Sales Enablement

Product Marketing

What You'll Need

Why Join Us

It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population. At Blink, we have a huge impact on people when they are most vulnerable : at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year. Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers.

We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.