Responsibilities / Qualifications
We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes .
This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.
Key Responsibilities :
- Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
- Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
- Maintain a weekly presence (10–15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
- Meet or exceed monthly and quarterly referral targets as defined by leadership.
- Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
- Provide feedback on market trends and competitor activity to inform strategic decisions.
- Represent the company professionally at community events, health fairs, and networking meetings.
- Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
- Flexibility to help in our capacities as needed
Key Performance Indicators (KPIs) :
# of Qualified Referrals per Week / MonthConversion Rate of referrals to active clientsRevenue Generated from referral sources# of Weekly In-Person Visits / Hours Logged at assigned facilities# of New Referral Relationships Established per QuarterClient satisfaction and feedback from referred casesQualifications :
3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related fieldProven track record of meeting or exceeding referral quotasStrong network of referral sources in Wayne, Oakland, Macomb, Washtenaw countiesExcellent communication, networking, and presentation skillsSelf-motivated, proactive, and results-focusedAbility to work independently and manage your schedule effectivelyValid driver’s license and reliable transportation requiredCompensation :
Competitive base salaryPerformance-based bonuses tied to referral volume and revenue generationMileage reimbursement and expense coverage for community visitsBenefits :
Opportunities for advancementMedical, dental, and vision insuranceEmployee recognition eventsPaid time off