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Product Marketing ManagerVirtualVocations • Athens, Georgia, United States
Product Marketing Manager

Product Marketing Manager

VirtualVocations • Athens, Georgia, United States
30+ days ago
Job type
  • Full-time
Job description
To enhance customer engagement and lifecycle strategies, the full-time temporary Product Marketing Manager will develop and implement app-based messaging strategies, manage campaign performance, and collaborate cross-functionally in a remote setting. Key responsibilities: Develop lifecycle strategies for engagement, upsell/cross-sell, retention, and churn mitigation Lead the marketing initiatives for Genre Pack strategies and ensure alignment with program roadmaps Analyze customer insights and campaign performance to optimize communication opportunities and track KPIs Required qualifications: 6-7 years of experience in building app-based messaging strategies leveraging CRM marketing automation Experience with engagement or revenue strategies for app-based streaming or subscription services Proven track record of leading enterprise strategic initiatives and developing strategic roadmaps 2+ years of communications or campaign strategy experience for large to midsized enterprises Strong understanding of testing strategies and business case development
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Product Marketing Manager • Athens, Georgia, United States

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