Manager, Global Marketing Strategy & Planning
The NFL is seeking a highly organized, detail-oriented, and globally-minded Manager to drive global marketing strategy and planning efforts. This role will help develop international marketing plans that connect to global strategy and drive cross-functional alignment to market plans. The ideal candidate is analytical, collaborative, and eager to build a career at the intersection of strategy, operations, and international marketing.
Strategic Support & Planning
- Support and document global marketing strategies, objectives, and performance measures
- Analyze market-specific conditions, performance, and business priorities to inform market-level fan development prioritization and focus
- Maintain and update centralized planning frameworks and toolkits for cross-market use
- Support strategic planning for key global and multinational initiatives (e.g., tune-in, youth football participation, football education, brand campaigns, cause marketing)
Integrated Go-to-Market Coordination
Translate annual marketing priorities and tactics into consistent, clear and calendarized plans for each market and a global, rolled up viewCoordinate alignment across functions and marketing channels all map to market prioritiesOperations & Budget Management
Own budget tracking and reconciliation across central and international marketing budgetsEvaluate marketing investment performance across regions, functions, and partnersSupport the orchestration of center of excellence-driven processes and operations that enable matrixed marketing organization to operate efficiently and impactfullyInsights & Measurement
Operationalize a global KPI framework; support modeling and forecasting to inform performance target settingSupport articulation of international insights to inform planning and decision-makingPartner with internal insights and analytics teams to inform research roadmapCollaboration, Communication, Budgeting & Planning
Drive communications across marketing centers of excellence and global market leadsCoordinate key meetings and input-gathering processesProject manage international-focused strategy and planning-owned workstreamsContribute to presentations and communication materials for leadershipLead budgeting for global marketing across marketing centers of excellence and market-specific plansOversee global marketing budget on an ongoing basis in partnership with NFL Finance; regularly evaluate optimal allocations across functions, initiatives and marketsContinuously identify and unlock synergies across global marketing activities, vendors and team operationsRequired Qualifications
5+ years in management consulting, strategy, marketing planning, or other relevant rolesBachelor's degree requiredStrong analytical skills and comfort working with data to inform strategic decisionsProject management experienceProficiency with Excel and PowerPointExcellent verbal and written communication skillsOther Key Attributes / Characteristics
Highly collaborative team playerDetail-oriented and highly organizedResourceful and proactive problem-solverCulturally curious and globally mindedFlexible, self-motivated, and eager to learnTerms / Expected Hours of Work
Occasional domestic and international travel requiredSalary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
$100,000 - $130,000 USD