Lifecycle Marketing Manager

Lifecycle Marketing Manager

Good Inside is redefining parenting - not as something that should "just come naturally," but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission : help parents raise resilient, confident kids in a changing world. We've already reached millions, and we're just getting started. We're refining our product and expanding our reach to empower even more families.

We're looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We're seeking a strategic, data-driven Lifecycle Marketing Manager to own and optimize our member lifecycle marketing strategy. In this role, you'll own member communications from onboarding through reactivation, designing thoughtful, personalized touchpoints that deepen engagement, drive usage, and improve retention. You'll collaborate cross-functionally with product, data, content, and engineering teams to build automated programs that scale and evolve with our business.

This is a hybrid role and requires 3 days per week in our Midtown Manhattan office.

What You'll Own

• Own member lifecycle marketing across email and push, from onboarding to re-engagement to win-back
• Plan the member calendar to ensure timely, cohesive messaging across all lifecycle touchpoints
• Brief internal partners (creative, etc.) on campaign goals, key messaging, assets, and timelines
• Build lifecycle journeys and campaigns in Braze, including targeting, logic, and templates
• QA all campaigns end-to-end (copy, links, rendering, tracking) to ensure flawless execution across channels
• Launch and oversee various channels such as SMS and in-app messaging
• Optimize the end-to-end customer journey, using segmentation and behavioral data to create personalized, high-impact messaging flows
• Collaborate with product, member experience, and content teams to integrate relevant content, events, and features across lifecycle campaigns
• Work with creative teams to ensure campaigns are on-brand, actionable, and resonant with our audience
• Run A / B tests and utilize learnings to continuously improve performance
• Monitor key customer segments and proactively identify drop-off points and retention opportunities

Your Skills & Experience

What We Offer

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We're dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrivebelieving in and bringing out the good inside of everyone.

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.