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Field & Partner Marketing Manager

Field & Partner Marketing Manager

Shield IncNew York, NY, United States
2 days ago
Job type
  • Full-time
Job description

Description

About Shield

Shield is a global company with offices in Tel Aviv, New York, London, and Lisbon on a mission to protect the integrity of global finance. By combining innovation with unwavering ethical standards, Shield Financial Compliance helps organizations detect risk, ensure accountability, and build trust in every transaction. Our technology empowers compliance teams to uncover hidden risks, prevent financial crimes, and protect both people and markets.

The Opportunity

As our Field & Partner Marketing Manager, NA , you'll be responsible for designing and executing impactful regional marketing programs that drive pipeline growth, partner success, and brand visibility across North America.

You'll work closely with our Sales, CS and Global Marketing teams to create integrated campaigns, high-touch events, and co-marketing initiatives that resonate with financial services audiences and amplify Shield's market presence.

This is a strategic yet execution-heavy role - perfect for a marketer who thrives in dynamic environments, builds strong partner relationships, and connects marketing impact to business growth.

What You'll Do

Field Marketing - North America

  • Design and execute a regional field marketing strategy aligned with Shield's global GTM priorities and regional sales goals.
  • Plan, manage, and execute high-impact regional events - including executive roundtables, customer summits, partner activations, and industry conferences.
  • Drive account-based marketing initiatives to support target account engagement and accelerate pipeline.
  • Collaborate with Sales, GTM leadership and Customer Success to measure ROI, ensure strong follow-up, and turn engagements into revenue outcomes.
  • Serve as the key marketing liaison for the NA Sales team - translating business needs into actionable marketing programs.

Partner & Co-Marketing

  • Develop and execute comprehensive co-marketing programs with Shield's strategic NA partners to drive mutual growth and brand awareness.
  • Plan and launch new partner marketing initiatives - from joint campaigns and webinars to integrated go-to-market plays.
  • Manage partner marketing development funds (MDF), ensuring efficient spend and measurable ROI.
  • Serve as the internal advocate for partner initiatives, ensuring alignment across Shield's global marketing, sales, and product teams.
  • GTM Enablement

    Collaborate with Product Marketing, Content and the Design teams to develop compelling partner and field related content - customer stories, sales decks, localized campaigns, and thought leadership assets.

  • Own regional adoption of marketing and sales enablement tools (e.g., Seismic) to ensure consistency and accessibility of materials.
  • Enable internal teams and partners with joint value propositions, messaging frameworks, and sales collateral.
  • Requirements

    What You Bring

  • 5+ years of B2B SaaS marketing experience, with a focus on field marketing, partner marketing, or account-based marketing.
  • Proven track record of designing and executing high-impact regional events, tradeshows, webinars and and partner programs that drive measurable business outcomes.
  • Strong commercial acumen - you can connect marketing efforts directly to revenue and pipeline metrics.
  • Experience working with Financial Services, RegTech, or Fintech audiences is a plus.
  • Excellent cross-functional collaboration skills - you work seamlessly with Sales, Partnerships, and global marketing functions.
  • Strong communication and stakeholder management skills, with the confidence to represent Shield externally.
  • Familiarity with marketing automation, CRM, and enablement tools (e.g., HubSpot, Seismic).
  • A proactive, data-driven, and entrepreneurial mindset - you take ownership and move fast.
  • Willingness to travel across North America (~20%) for events, partner activations, and key customer engagements.
  • Oh hey, you made it all the way here!

    So, in case you were wondering, Shield is how compliance teams in financial services can finally read between the lines to see what their employee communications are really saying.

    Our platform analyzes digital interactions to fight financial crimes and mitigate a toxic workplace environment. Shield is a post Series B startup ($35M) with some of the largest financial organizations in the world as investors and customers.

    Shielders listen more intently. Pay closer attention to the details. Make the extra effort. Care. It's what we do at Shield every day. And not just for our customers, but for everyone we work with. It's all about creating a world where people understand and trust each other. Shield is set to do good in the world, we help protect market integrity and people's financial assets.

    This position is based in NY - The base salary for this role is between $110,000 USD - $130,000 USD a year. The salary will be dependent upon many factors, including your experience level, skill set, and market knowledge. This range is based on Shield's good faith estimate as of the date of the job posting and may be modified in the future.

    Why Shield?

    Our commitment to excellence enables us to help customers protect market integrity, build trust, and drive sustainable growth.

    Trusted by one-third of the world's leading financial institutions and recognized by Gartner as a Visionary in the Digital Communications Governance and Archiving space, Shield continues to set the standard for innovation and integrity in compliance technology.

    If you're ready to make a real impact at a fast-growing, mission-driven company that's redefining how organizations manage communication and compliance - this is the place for you.

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