Integrated Marketing Manager

A company is looking for an Integrated Marketing Manager to lead cross-functional campaigns that drive awareness, engagement, and pipeline growth.

Key Responsibilities

Own integrated campaigns from strategy through execution, ensuring alignment across various marketing functions

Design campaign strategies by defining objectives, target audiences, and creative direction in collaboration with partners

Measure and optimize campaign performance by establishing KPIs and translating insights into actionable steps

Required Qualifications

5-7 years of experience in integrated marketing, campaign management, or related roles, preferably within B2B SaaS

Experience working cross-functionally with teams such as Product Marketing, Revenue Marketing, and Sales

Familiarity with multi-channel campaign components including paid, web, content, and events

Data-driven mindset with the ability to connect performance metrics to business outcomes

Proficiency with tools like Asana, Google Workspace, Salesforce, and HubSpot