Director, Marketing

Summary :

The Director, Marketing is a strategic and hands-on leader responsible for leading the development and execution of strategic marketing initiatives across domestic and international markets. This individual will oversee the day-to-day operations of complex marketing programs, ensuring alignment with broader business objectives and brand strategy. Working closely with the Head of Marketing and cross-functional teams, the Director will help ideate, plan, and implement multi-channel campaigns focused on lead generation, customer retention, brand visibility, and global expansion. This role requires a seasoned marketing strategist who can balance big-picture thinking with operational excellence. The ideal candidate brings strong leadership, data-driven decision-making, and a deep understanding of how to translate insights into scalable marketing programs. They must be a confident communicator, a trusted advisor to internal stakeholders and franchisees, and a motivating leader who inspires creativity, accountability, and collaboration across their team.

Key Responsibilities :

• Lead the end-to-end planning, development, execution, and performance analysis of all major seasonal marketing campaigns. This includes overseeing creative development, cross-channel activation, and post-campaign reporting.
• Collaborate with the Head of Marketing to manage and optimize digital marketing performance across paid and organic channels. Ensure campaigns are strategically aligned with business goals, performance benchmarks, and brand messaging while continuously refining tactics based on data-driven insights.
• Manage a team of marketing professionals, providing clear direction, feedback, and development opportunities to support individual and team success.
• Serve as the strategic and executional lead for key annual initiatives such as the Music Camps Program, ensuring strong enrollment and alignment with business objectives.
• Collaborate with other internal departments to determine the marketing positioning for initiatives such as GearSelect, new program launches, partnership activations, and other promotional opportunities.
• Provide ongoing marketing training, resources, and strategic support to schools across the network. Lead marketing efforts for New School openings, building customized launch strategies that set each location up for success from day one.
• Act as a thought partner to stakeholders across the system, serving as a marketing advisor on business challenges, emerging trends, and growth opportunities.
• Lead the strategy and execution of Franchise Development marketing efforts to attract prospective franchisees.
• Oversee the company-wide email marketing strategy, including content development, segmentation, and automation to ensure consistent and targeted communication with all audience segments.
• Lead School of Rock's global social media strategy with a focus on platform innovation and audience engagement while monitoring emerging trends and platform and algorithm updates.

Other responsibilities :

Desired Skills and Experience

#indspo