Marketing Director

As a Marketing Director, your primary objective is to lead the marketing function for Westfield in the market, to develop short-term and long-term marketing plans that drive sales, traffic, and NOI growth. You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer / brand relationships, lead the local marketing team, and ensure that talent meets business needs.

Scope

• Build and nurture relationships with internal and external partners, retail, and local community partners.
• Oversee Westfield's marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI.
• Outstanding planning and project management abilities. Strong leadership and communication skills. Creative eye for design, copy, and fashion. Solid understanding of the latest fashion trends.
• Develop Westfield's annual Marketing Action Plan.
• Responsible for implementation of the annual Marketing Action Plan to meet marketing goals and KPIs, in collaboration with center's marketing team member(s), Corporate Marketing, Shopping Center Manager and asset team.
• Create and implement the development of marketing plans inclusive of all phases of center development, in collaboration with corporate marketing team, development and the asset team.
• Work with the corporate marketing & Public Relations team to lead annual strategy to include, but not be limited to, creative development, media planning, community engagement, public relations, leasing launches and center opening.
• Responsible for center's annual marketing budget and development marketing budget including budget tracking and management.
• Develop and manage local media relations plans in collaboration with national Communications / PR team, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management.
• Partner with Corporate Marketing to hire, on-board, and manage a social media agency, ensuring content is on-brand and drive channel KPIs.
• Partner with Corporate Brand Marketing & local creative partners to locally implement brand creative and curate locally meaningful campaigns and programs.
• Collaborate with Westfield's Shopping Center Management, Operating Management, Development, Leasing, Brand Ventures, Events and other property and asset staff, to ensure total asset value creation and ongoing alignment.
• Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR / communications, events and digital marketing programs and initiatives that support Westfield.
• Develop and manage community relations, outreach, partnerships, and sponsorships for the center.
• Serve as a spokesperson for the asset, including managing on-site media, and supporting Crisis Management communications and PR activity.

Strategic & Financial

Operational

What we are looking for

Exempt

$115,000 -$130,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW's flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose - to Reinvent Being Together - is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people's differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us in Creating Sustainable Places That Reinvent Being Together.