Assistant Director, Social Media

Description

Assistant Director, Social Media

Public Relations and Marketing Communication

Georgia State University

Georgia State is rooted in a culture of independence, entrepreneurship and individual interests that further its mission of teaching, research and public service. Public Relations and Marketing Communications puts the pieces together to create coherent messages that convey the huge impact, depth, breadth and diversity of our university. We seek to build public understanding of and support for the university by clearly communicating its distinctive qualities, its value and importance.

The Division of Public Relations and Marketing Communications (PRMC) at Georgia State University is hiring an Assistant Director of Social Media at its downtown Atlanta location. Reporting to the Sr. Director of Communications, the selected candidate will work with the leadership team in PRMC and university partners to manage and monitor the social media platforms for Georgia State University. The selected candidate will use social media to engage with prospective and current students, and the Georgia State community.

WHAT MAKES GSU A GREAT PLACE?

Flexible work environment.

Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.

A knowledge-sharing organization that works collaboratively with diverse partners.

Professional development opportunity and mentorship.

A rapidly growing center within an academic setting.

WHAT WILL YOU DO :

This position is responsible for evaluating effectiveness of content posting on social media platforms, creating social media campaigns, developing relationships using social media, and running, managing, tracking and maintaining administrative oversight of social media accounts.

DUTIES AND RESPONSIBILITIES INCLUDE :

Works with leadership team to plan and create comprehensive social media strategies that support the university and drive increased interest in Georgia State.

Leads and coordinates the distribution of content for a variety of audiences to be used across multiple social media channels and campaigns.

Ensures consistency and quality control of content with university branding, visual identity and editorial style.

Has administrative oversight of university social media accounts. Works closely with various departments across the university to coordinate social media efforts and amplify messaging.

Manages Hootsuite, the enterprise-level social media marketing and management tool. Trains new users and advises on best practices and product updates.

Implements marketing strategies and tactics and manages paid social media campaigns.

Monitors social media channels, responds to inquiries, comments and messages in a timely manner, and fosters positive interactions. Advises leadership of trends and issues and creates reports.

Manages a content calendar.

Uses analytics and related dashboards (Hootsuite, Talkwalker, etc.) for social listening and to evaluate the effectiveness of social media campaigns. Uses the data to improve reach and engagement on social media pages and platforms.

Attends events for live coverage on social media.

Stay informed about best practices and platform updates to ensure social media presence remains innovative and relevant.

This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties.

Disclaimer : This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and / or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor.

Qualifications

Minimum Requirements :

Bachelor's degree and five years of related experience.

Preferred Requirements :

Exceptional communication skills, adept at crafting compelling content and packaging messages in a variety of ways for multiple audiences and platforms.

Experience in digital marketing communications; Use of social media management tools (Hootsuite preferred), analytics and related dashboards.

Track record of leveraging content and social media to support an organization's vision and elevate its reputation.

Ability to adhere to and uphold university brand identity standards and editorial style guidelines.

Creative and collaborative problem solver.

Passionate about higher education, with knowledge and interest in a wide range of academic fields.

College / Business Unit

: Public Relations and Marketing Communication

Department : 435500000

Location

: Atlanta Campus

Shift : First

Salary : $70,000 - $80,000

FLSA Status : Exempt

Job Type : Full Time (Benefits Eligible)

Job Posting

: 10 / 15 / 25, 3 : 43 : 12 PM

Closing Date

: 10 / 30 / 25, 3 : 59 : 00 AM

Preferred Hiring Qualifications :

Special Instructions :

To be fully considered for this position, all candidates at the time of submission must provide the following documents :

A complete and accurate GSU application

Resume

Finalist candidates must submit names and contact information for three references.

#LI-DB1

Georgia State University Values : COMMUNITY : Fostering a distinctive shared identity and common purpose across our multi-campus university, IDENTITY, PLACEMAKING & BELONGING : Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, and civility, TRANSFORMATION : Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place INTEGRITY : Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE : Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION : Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents USG Core Value Statement : The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https : / / www.usg.edu / policymanual / section8 / C224 / #p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https : / / www.usg.edu / policymanual / section6 / C2653.

Equal Employment Opportunity : Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests. Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check : Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record. Clery Disclosure of Campus Security Policy and Campus Crime : Georgia State University is committed to its students' and employees' safety and security. It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office.

Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires.

Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.