Regional Marketing Manager

Job Description

Job Description

ABOUT THE COMPANY

Playa Bowls is New Jersey's Original Acai Shop founded in 2014, and our mission is to bring superfruit bowls to the masses using only the freshest, highest quality ingredients while providing a fantastic in-shop brand experience. What began as a pair of blenders, a patio table, and a fridge has flourished into a 300+ unit operator and franchisor of the leading fast casual restaurant concept. Playa Bowls added more than 70+ locations in 2024 and are on target to add as many 90 new locations in 2025. Our continued rapid growth has created the opportunity for an individual who will help us with continuing to grow our brand!

WHAT WE OFFER

• Competitive Compensation : Playa Bowls offers competitive base compensation & incentive bonus plan, and eligibility to participate in our annual performance review program, a direct reward for driving success and growth!
• Comprehensive Benefits Package : Playa Bowls offers a robust benefits package, including Medical, Dental, Vision, Flexible Hybrid-Remote Work Environment, Health Savings Account (HSA), Flexible Spending Account (FSA), 401(k) with company match, Employer-Paid Life & AD&D Insurance, Employer Paid Short-Term Disability, Paid Time Off, Paid Holidays, Domestic Partner Benefits, Spouse & Children Benefits, Flights / Hotels paid for, Mileage Reimbursement, Cell Phone Stipend, Company Credit Card and more!
• Professional Development : Our comprehensive Playa Bowls training program equips you with valuable leadership and operational skills that support long-term career growth.
• Vibrant Work Culture : We bring the energy every day with a dynamic, collaborative environment where positivity, teamwork, and fun are part of the experience—dancing, smiling, and good vibes encouraged!
• Playa Discounts : While at work, enjoy 50% off and one free bowl. When you're off the clock, receive 30% off — it’s a win-win!

WHO YOU ARE

As a Regional Marketing Manager at Playa Bowls, you will play a crucial role in driving brand awareness, increasing guest engagement, and supporting our franchise and company-owned shop locations. You will be responsible for developing local marketing strategies, creating and managing local marketing initiatives, and ensuring brand consistency across all locations. This Manager will collaborate with Franchise Owners and Company personnel on leveraging our loyalty program, online delivery channels, social media platforms and community engagement activities to outsmart competitors and drive profitable sales growth across our rapidly growing açaí bowl restaurant business.

KEY RESPONSIBILITIES

IDEAL EXPERIENCE & SKILLS

WORK CONDITIONS

ESSENTIAL PHYSICAL FUNCTIONS

MISSION

Inspire and support our communities one bowl at a time.

VALUES

Real Deal. Playa Passion. Powerhouse. Big Wave Chaser. Dawn Patrol.

“ Playa Bowls is an equal opportunity employer and all aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.”