Marketing Analyst, Channel Programs

Channel Programs Marketing Analyst

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster and Chamberlain , are found in 51+ million homes, and 14 million+ people rely on the myQ app daily.

The Channel Programs Marketing Analyst oversees planning activities and execution for the web store, co-op marketing, and other assigned pro channel programs to support strategic business initiatives. This role analyzes program effectiveness, reports out results, manages program active, budgets and inventories, and makes recommendations for improvements.

Essential Duties and Responsibilities

• Analyze program effectiveness, enhance program offerings, evaluate financial impact and implement structure for program change
• Oversee pro channel marketing planning activities to support strategic business initiatives and promote local activation of national marketing campaigns and promotions by actively engaging dealers to participate
• Influence dealer marketing participation by recommending marketing strategies to drive sales
• Lead development of dealer digital marketing programs, including paid media, and ensure campaigns are aligned with and positively impact strategic business objectives
• Oversee integration of channel programs within the broader pro channel marketing calendar
• Evaluate and revise current business processes across channel marketing programs with regular cadence to ensure program optimization
• Use innovative solutions to develop a Co-Op lifecycle program and analyze long-term program impact against business objectives
• Act as marketing communications expert on local / individual dealer marketing support and execution
• Lead development of content relevant to a dealer's business, and lead initiatives with creative agency to develop effective dealer advertising materials
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
• Protect Chamberlain Group's reputation by keeping information confidential
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
• Contribute to the team effort by accomplishing related results and participating on projects as needed

Minimum Qualifications

The pay range for this position is $73,000.00 - $117,850.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and / or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.